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Minerals Mate Loose makeup can be messy to use, but the Minerals Mate Application and Mixing Tray solves that problem. Just pour the needed amount into one of the tray's seven wells. A cap can be used over the well to store leftovers. Can't find the right shade of foundation? Use the application tray to mix a custom shade. The tray solves the problem of cross-contamination. "You never want to provide an opportunity for touched makeup, whether on a sponge or your fingers, to get back into the container," said Molly Badgett, who custom-designed the patent-pending trays. The tray cleans easily with soap and water or on the top rack of a dishwasher. SRP: $19.95 mineralsmate.com Palladio Beauty Palladio Beauty presents numerous wet-makeup choices. Its 4D Boost Herbal Volumizing Mascara is water-resistant and conditions and regenerates lashes while preventing moisture loss. The soft brush coats, curls and lengthens all at once without smudging or flaking. It's ophthalmologistapproved and is safe for contact-lens wearers. For the lips, try the Tinted Lip Balm that's made with an exclusive formula of natural UV filters to protect the lips while conditioning them. It's available in nine colors. The herbal foundation boasts an oil-free formula and contains vitamins A and E, ginseng and gingko biloba extracts as well as light-reflecting pigments that naturally reduce the look of fine lines and diminish the appearance of large pores. The formulation includes cucumber, aloe vera and chamomile extracts to moisturize the skin. palladiobeauty.com, 800.272.6200 Burmax With more than 9,000 different items in its repertoire, Burmax offers customers everything they need, including makeup applicators. The uniquely shaped Blending Sponge features a pointed end to apply excellent coverage to the stubborn areas around the eyes and nose; the large portion blends foundation and concealer on the cheeks and forehead. The Latex-Free Foam Wedge is a great tool for applying foundation or removing excess makeup. The Double-Sided Eyeshadow Applicators are available in an assortment of colors and make eye-shadow application a breeze. SRPs: 36-piece eye-shadow applicators: $4.49; Blending Sponge: $4.59; 24-piece foam wedges: $3.69 burmax.com, 800.645.5118 Beauty Strokes Dark circles and flaming blemishes are no match for Beauty Strokes' (a division of the FM Brush Co.) Wet/Dry Concealer Brush. Use the double-ended brush for precision coverage when applying cream eye shadow; then switch to the other side to apply concealer to dark areas and/or blemishes. Streaks are nonexistent with Beauty Strokes' Foundation Liquid/Cream Brush. Made with rounded bristles, this brush is designed to give users an even, flawless look. For best results, start at the center of the face and blend the foundation outward; or dot a few drops on the cheeks, then blend. Lip brushes are often neglected because lipstick can be applied straight from the tube. But if you want even precision, try Beauty Strokes' Lip Brush. This retractable brush improves lip color's hold and staying power while defining the contours of the lips. SRPs: Concealer brush: $9.99; Foundation brush: $11.99; Lip Brush: $8.99 fmbrush.com, beautystrokes.com, 718.821.5939 8 February 2013 | beautystorebusiness.com