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Napoleon Perdis Cosmetics Japonesque Peruse the Japonesque website and you'll find an interesting quote, "JAPONESQUE makeup brushes and tools are more than just accessories to beauty. They elevate the user's experience." It might be considered a bold claim, but the company backs it up like gangbusters. New to the industry, the HD Silicone Brush is a unique silicone pointed eyeliner brush that provides seamless application of cream or gel eye shadows. When asked why others in the industry haven't produced this brush, Karen McKay, president of Japonesque, says her company dares to stretch the boundaries of ordinary makeup application and create new and innovative techniques that will last. "We are continuously challenged by our artistry professionals to develop tools that complement their incredible skills," McKay adds. "Using silicone in this liner brush prevents diffusion of any gel or cream liner product, giving the best definition in an applicator we have achieved." This innovative and patent-pending brush is an addition to the brand's HD Collection. japonesque.com, 800.955.6662 When asked about his Sheer Genius Foundation, Napoleon Perdis, founder of Napoleon Perdis Cosmetics, said it's "foundation with an IQ." Using Hydrogel technology, the foundation illuminates the complexion while reviving stressed-out skin with powerful antiaging ingredients that boost skin elasticity and moisture. Keeping with his philosophy of offering sophisticated yet smart products, Perdis offers customers Luminious Lip Veils, a product that he says is, "Sheer, glossy shine that is truly divine." This liquid lipstick is made with lychee extract that adds shine and is enriched with soybean oil and aloe vera to help nourish the lips in 18 glorious shades. Finally, it's been said that the eyes are the windows into the soul, so accent them with Crème de la crème Eye Shadow, available in three light-reflecting shades: Quick Silver, Fool's Gold and Wild Bronze. SRPs: Liquid foundation: $59; Eye shadow: $25; Lip Veil: $23 napoleonperdis.com, 888.732.9111 Bodyography Boasting more than 300 products, Bodyography is committed to developing products to reflect ever-changing makeup needs. Its Dramat-Eyes Mascara is not your grandmother's mascara. Packed with vitamin B and antioxidants, Dramat-Eyes lengthens, strengthens and stimulates lash growth. It's also dual ended with a priming and volumizing formula. To prime lashes, coat them with the white conditioning formula using the custom Hytrel ball-shaped wand (that also adds dramatic volume). Next, use the volumizing end of the wand to accentuate the lashes while nourishing them with shea butter. To create an ageless, silky completion, try Veil Foundation Primer. It's safe for under-eye wear and can be used with wet or dry formulas and fills in those annoying lines and wrinkles. Purchase it in the original clear, a bronzing and shimmer formula, and three color-correcting formulas. The company's Radiance Boost Liquid Luminizer is a skin highlighter that calms the skin while creating an indefinable glow. Created for all skin tones, it is formulated with avocado oil that works to replenish the skin and ease dry patches. SRPs: Mascara: $24; Primer: $30; Luminizer: $23 bodyography, 800.783.9969 Fromm International Face it, most women wish they had longer, thicker lashes. Sure, the mascara formula itself is important, but don't forget about the brush: It's the secret that gives lashes their shape and volume. Diane Products' mascara brush is a classic, spiral nylon brush that deposits mascara evenly into each eyelash. SRP: $1.70 frommbeauty.com, 800.323.4252 12 February 2013 | beautystorebusiness.com Sormé It has been said that mineral makeup is a love or hate thing. But Sormé's Mineral Illusion Liquid Foundation is worth a try. This oil- and fragrance-free foundation provides medium to full coverage while the minerals construct to provide a smooth finish and hide fine lines. It is a foundation, concealer and sunscreen all in one. It's available in eight shades. Apply with a brush for medium coverage and sponge for full coverage. If you're in the market for a great brush, try the compact foundation brush that features packed bristles for easy cream or liquid foundation application. SRPs: Liquid foundation: $30 Foundation brush: $24 sorme.com, 800.927.6763