Beauty Store Business

FEB 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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YOUR CROWNING GLORY Shampoos and conditioners are no longer single-task formulations. Check out what's new in haircare formulations. by Leah Genuario Organic Shampoo CrazySmooth Conditioner Daily Cleansing Cream Soma Blonde/Silver Hair Shampoo tones after use of a lightener and preserves cool blondes, cool reds, red-violets and brassy browns. Organic, sulfate-free and created at a 4.5 to 5.5 pH level, it promises to transform blonde and gray hair into a vibrant, bold look without a brassy finish. somaorganics.com ColorProof Evolved Color Care CrazySmooth Conditioner nourishes, tames, smoothes, softens and defrizzes. Made with argan and Abyssinian oils plus a proprietary ingredient called Keravis, the conditioner detangles and keeps hair glossy. SRPs: $7.95 to $59.95 colorproof.com, 949.706.8300 Daily Cleansing Cream from Hair Rules offers natural cleansers, nourishers and shine enhancers to deeply hydrate the hair. It targets dry, coarse, overprocessed or heat-styled hair. It's scented with spring buds, jasmine and rose petals; and contains Panthenol, honey, lemongrass, hops extract and crambe abyssinica seed oil. SRPs: $7.50 to $42 hairrules.com Clarifying Shampoo Daily Shampoo Ultra Rich Conditioner Soma Clarifying Shampoo is a deep cleanser designed to remove styling product buildup and trace minerals without diminishing hair color. Paraben-free, formaldehyde-free and 100% vegan, this natural-pH formula is especially great for swimmers to remove chlorine stains and buildup. somaorganics.com Featuring a fresh, minty-grapefruit fragrance to awaken and stimulate the senses, Woody's Daily Shampoo is enriched with a special blend of ProVit B5, aloe, ginger and vitamin E to soothe and protect. Proteins and amino acids help build body and strength. SRP: $10.46 woodysgrooming.com, 323.621.9585 Hair Rules Quench Ultra Rich Conditioner promotes suppleness, manageability and shine. Natural conditioners, hydrators and emollients prevent breakage and enhance curl. It's ideal for all hair textures, and includes shea butter, coconut oil, honey and Hawaiian ginger root extract. SRPs: $7.50 to $42 hairrules.com Leave-In Conditioner Stimulating Conditioner Deep Repair Masque Soma Leave-In Conditioner is an organic conditioner that aids in undoing damage caused by coloring, styling tools and UV rays. Made with organic keratin protein, it's also an alcohol-free detangler. somaorganics.com Woody's Daily Conditioner nourishes and protects without weighing hair down. Extracts of green tea, ginger and sunflower revitalize the hair and scalp. A cooling tingle is created from peppermint and menthol. SRP: $11.50 woodysgrooming.com, 323.621.9585 HI.PRO.PAC Moroccan Mend Argan Oil Deep Repair Masque from DeMert Brands effectively treats dry, damaged and overworked hair. It replenishes moisture, and vitamin E helps hair damaged by heat, perms or excessive styling. SRPs: $2 to $10 demertbrands.com, 813.903.0434 CrazySmooth Shampoo Hair and Shampoo Body Bar Designed for color-treated hair, ColorProof Evolved ColorCare CrazySmooth Shampoo is a defrizzing shampoo. Formulated with argan and Abyssinian oils, seaweed and shea butter, it leaves hair shiny, soft and smooth. Suggested retail prices: $7.95 to $59.95 colorproof.com, 949.706.8300 Woody's Hair and Shampoo Body Bar is an all-purpose bar crafted with hemp seed oil, shea butter and tea tree to nourish and soothe the skin while cleansing the hair. The rich, creamy lather cleanses the body from head to toe. SRP: $12.96 woodysgrooming.com, 323.621.9585 Keratin Maintenance Replenish Masque 18 February 2013 | beautystorebusiness.com HI.PRO.PAC Keratin Maintenance Replenish Masque from DeMert Brands conditions and hydrates hair while infusing keratin proteins. Created for all hair types and suitable for colored and chemically-treated hair, it strengthens hair and leaves it frizz-free and smooth. SRPs: $2 to $10 demertbrands.com, 813.903.0434

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