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News U.S. NAIL-ART ENTHUSIASTS GET THEIR VERY OWN ONLINE BEAUTY-SAMPLING SERVICE MURAD NAMES DAWSON AS NEW CMO Nail Art Society has launched its online beautysampling service, which will deliver packages chock-full of nail-art accessories, professional nailcare tools and nail polishes to its U.S. members' doors monthly. A step-by-step how-to instructional card is included with the personalized boxes, helping members complete the curated nail-art look at home. "What nail art essentially provides is a way to use your hands as an expression of yourself—an outlet to show your identity and sense of style," says Tia Valenciano, Nail Art Society's founder. "We launched Nail Art Society to give women another opportunity to express themselves and to bring light to a market that is not credited as much in the fashion and beauty world as it should be," adds Valenciano. Nail Art Society will also provide the latest trends in nail art, exclusive access to Q&A;'s, video tutorials and trend reports, as well tips from celebrity nail artists, bloggers and beauty insiders. The service is $19.95 per month, with quarterly ($58.85) and yearly ($219.40) memberships also available. Murad has added Suzanne Dawson as its new chief marketing officer. She reports to Murad general manager Richard Murad. Dawson now oversees all global marketing, including brand development, advertising, public relations, creative and education for the brand's products, services and newSuzanne Dawson market opportunities. Dawson—who has worked on three continents—has more than 25 years of experience in the beauty and cosmetic industries. She most recently worked for The Estée Lauder Cos. as vice president of global innovation. There she focused on corporate strategy for the haircare, and natural and green categories. "Women and men use ONE differently but the results are the same....Wonderful, youthful skin" INSTANT GRATIFICATION! • Makeup primer, preps skin for flawless makeup all day long • Instantly erases crow's feet, pores and surface wrinkles • Anti-shine matte finish on nude skin • Press over oily foundations, moisturizers, sunscreens or concealers as a non-caking powder alternative • Skin plumper • Moisturizer • Aftershave balm to nurture and calm skin LONG TERM BEAUTY TREATMENT! • Instant nighttime rejuvenation treatment • Facelift Effect: worn on face, throat, back of neck to lift and tighten skin • Tightens, firms and helps re- structure skin matrix • Food for the Face: Vitamins, botanicals, cosmeceuticals, amino acids • Custom-made skincare: wear alone, or OVER favorite prod- ucts to boost benefits of both. • Anti-aging (anti-oxidants, anti-free radicals) • Collagen/elastin skin building nutrients Before After ONE Application ONE from True Promise Beauty $65.00 Retail www.truepromisebeauty.com • info@truepromisebeauty.com 66 February 2013 | beautystorebusiness.com