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News WAXELENE NOW OFFERED AT 800 -PLUS RETAIL LOCATIONS Waxelene—marketed as "the eco-friendly alternative to petroleum jelly"—is now being sold in Bed Bath & Beyond stores, bringing the number of retail locations offering the product to more than 800 across all 50 states and Canada. That includes at Pharmaca Integrative Pharmacy as well as at Natural Grocers by Vitamin Cottage and at Whole Foods Market. "It's an organic product, which really appeals to those who are health- or eco-conscious," explains Todd Cooper, Waxelene CEO. "It's a wonderful baby product, so moms have been really supportive. And it's an amazing, multifunctional beauty and skincare product, which has created a tremendous buzz for Waxelene." Waxelene's multiple beauty and skincare functions are described in the "Uses" section of the supplier's website. Waxelene's all-natural ingredients also include vitamin E oil. BLOW EXPANDS ITS BLOW-DRY BAR, LINE AT NORDSTROM AND MACY'S blow, the new york dry bar, and blowpro hair care have announced plans to significantly expand their footprints in the major departmentstores channel. Both blow's services and products will be available to consumers via branded blow-dry bars and dry-styling areas at select Nordstrom and Macy's sites nationwide. The company's blow-dry bar will open inside 14 Nordstrom beauty departments with a double-tiered strategy. The first model will involve blow-devoted space offering fully branded blow-dry bars. The second model—called the "blow-pod"—is a new self-contained, servicedriven retail unit that includes dry styling, updos, braids and blowouts. It doesn't require plumbing. The company's partnership with Macy's flagship store in New York City's Herald Square will showcase a fully branded blow-pod dry-styling post in a newly renovated Impulse Beauty department scheduled to be unveiled this spring. "We are a company dedicated to the art of the perfect blowout," says Stuart Sklar, blow founder and president, "and are thrilled to offer our services to women at top departments stores across the country. [We are] known for providing the best blowouts in the business, and we are excited to collaborate with these professional retailers to reach more women—allowing them to experience blow's products and services firsthand." The company's blow-dry bar launched in 2005. The company introduced its haircare line—with products designed to deliver easier, faster, longer-lasting blow-dry results—in 2009. 64 February 2013 | beautystorebusiness.com BEAUTYBLENDER ENTERS 328 U.S. SEPHORAS Beautyblender will debut in Sephora stores nationwide in February. The elliptically-shaped cosmetic sponge—which is already a Sephora.com best seller—will be available in 328 Sephora sites nationwide. The iconic hot-pink cosmetic sponge can be found in the Beauty To Go section of the stores. Beautyblender was also a best seller across Canadian Sephora locations this past year. Its signature shape and suede finish are designed to access hard-to-reach areas and provide seamless makeup application. The reusable, environmentally-friendly and high-definition makeup applicator is also latex-free, nonallergenic and odor-free. "Beautyblender has truly started what I like to call a makeup-sponge revolution, and we are thrilled to see the world of Beautyblender continue to expand to such a large network of retail doors," says Rea Ann Silva, president of Rea.deeming Beauty, creator of Beautyblender and celebrity makeup artist. SCALISI SKINCARE AVAILABLE IN NEWBEAUTY AT FRED SEGAL Scalisi Skincare is now being offered inside NewBeauty at Fred Segal in Santa Monica, California. The brand's founder and CEO is Jill Scalisi, a skin-cancer survivor. When Scalisi couldn't find a scientifically-proven antiaging SPF 30 moisturizer that she liked, she left her top investment-banking job on Wall Street after a successful 20-year career to launch her line. Her products—with powerful sun protection and advanced antiaging properties—are marketed with a tagline of "Science never felt so good." A system of four SKUs is offered: Anti-Aging Moisturizer Broad Spectrum SPF 30; Advanced Wrinkle Cream; Cleanser and Exfoliator; and Eye Cream. Her company donates $5 from every sale of Anti-Aging Moisturizer Broad Spectrum SPF 30 to support skin-cancer research and prevention. WALGREENS DEBUTS L.A FLAGSHIP STORE WITH THE LOOK BOUTIQUE Nationwide drugstore-chain Walgreens recently opened its 8,000th store—also its West Coast flagship store—at the iconic corner of Sunset Boulevard and Vine Street in Los Angeles. The store is open 24 hours every day. The location features the LOOK Boutique in addition to other unexpected amenities for a drugstore. The beauty boutique offers prestige and niche makeup, skincare and haircare brands not typically found in drugstores. It includes the popular British skincare brand No7—created by international health and beauty retailer Boots, a division of Alliance Boots. The brand is known for its antiaging beauty serum— and is available in a Walgreens for the first time. No7's availability at the West Coast flagship follows a partnership established last June between Walgreens and Alliance Boots. In addition, the LOOK Boutique features specially-trained beauty advisers, including a No7 beauty adviser. Expert shaping and grooming services are also available at its Eyebrow Bar.