Are you heading to Italy for the biggest
beauty business-to-business event of
the year? You should—and here's what's
happening there.
COSMOPROF WORLDWIDE BOLOGNA—THE LARGEST AND MOST
important beauty trade show globally—will take place on March 8-11 at
the Bologna Fairgrounds in Bologna, Italy. For beauty retailers, distributors,
manufacturers, manufacturers reps and others who routinely go, there are many
new and exciting aspects to this year's big event. For those who've never gone,
2013's edition is shaping up to be the best ever—one that you really should
attend. After all, today's beauty business is truly global. Trends spread quickly from
one region to another. Anyone who's important in the world of beauty is there, and
the odds are that your top competitors are planning their trips to Italy right now.
44 February 2013 | beautystorebusiness.com
Image courtesy of Leo Burnett
by Marc Birenbaum