Beauty Store Business

FEB 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

Issue link: http://beautystorebusiness.epubxp.com/i/103399

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Ad Index ADI/American Dawn, Inc. . . . . . . . . . . 30 800.627.5839 • americandawn.com Andis Co. . . . . . . . . . . . . . . . . . . . . . . . . . . 9 800.558.9441 • andisco.com ApHogee/KAB LLC . . . . . . . . . . . . . . . . 53 800.851.1555 • aphogee.com Barbara's Beauty Wholesale Distributors 36 800.779.8273 • barbarasbeauty.com Beauty Pro. . . . . . . . . . . . . . . . . . . . . . . . 11 855.642.0590 • beautypro.com Beauty Store Business. . . . . . . . . . 73, 74 800.442.5667 • beautystorebusiness.com Beauty Strokes/FM Brush Company . . 42 718.821.5939 • dynasty-brush.com BrushLabs/Lab Ventures . . . . . . . . . . . 28 888.427.8455 • brushlab.com Burmax. . . . . . . . . . . . . . . . . . . . . . . . 26, 71 800.645.5118 • burmax.com Cala Products . . . . . . . . . . . . . . . . . . . . . 48 800.292.0048 • calaproduct.com China Glaze . . . . . . . . . . .Inside Front Cover 800.635.8966 • chinaglaze.com Cosmoprof Bologna/SoGeCos . . . . . . 24 702.260.6063 • cosmoprofnorthamerica.com DeMert Brands. . . . . . . . . . . . . . . . . . . . 68 813.903.0434 Elegant Brush/Esthetic Plus . . . . . . . . 51 800.438.3076 • mseanmiles@aol.com Emani Professional . . . . . . . . . . . . . . . . 45 951.735.8787 • emani.com Estetica Designs . . . . . . . . . . . . . . . 43, 55 888.899.9447 • esteticadesigns.com Fantasia Industries Corp.. . . . . . . . . . . 62 800.426.3030 • fantasiahaircare.com Godefroy/Innovative Beauty Products . . 40 800.854.9809 • godefroybeauty.com Grayce . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 888.222.9156 • graycerootrevive.com Hair Therapy Wrap/Lab Ventures . . . 28 888.427.8455 • hairtherapywrap.com Hot Tools . . . . . . . . . . . . . . . . . . . . . . . . . . 5 800.480.8832 • hottools.com Ice Cream Beauty . . . . . . . . . . . . . . . . . 36 800.779.8273 • icecreambeauty.com Inspire . . . . . . . . . . . . . . . . . . . . . . . . .69, 70 800.634.8500 • inspirebooks.com Ivy Enterprises/Kiss Products . . . . . . 37 877.489.1004 • redbykiss.com Jatai International. . . . . . . . . . . . . . . . . 33 888.965.2824 • jatai.net Kanar. . . . . . . . . . . . . . . . . . . . . . . . . . 66, 68 877.216.5003 • kanar.com Kirschner Group. . . . . . . . . . . . . . . . . . . 61 800.527.8645 • kirschnergroup.com LCN USA, Inc. . . . . . . . . . . . . . . . . . . . . . 27 800.866.2457 • lcnusa.com Lash Food/EyeQBeauty . . . . . . . . . . . . 29 888.458.8889 • eyeqbeauty.com LeChat. . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 800.553.2428 • lechatnails.com L'Oréal Technique . . . . . . . . . . Back Cover 800.545.8150 • lorealtechnique.com LUXHAIR . . . . . . . . . . . . . . . . . . . . . . .38-39 800.LUX.HAIR • luxhair.com MD Lash Factor . . . . . . . . . . . . . . . . . . . 35 888.882.5788 • mdlashfactor.com Morris Flamingo. . . . . . . . . . . . . . . . . . . 17 800.637.1996 • information@ morrisflamingo.com NEBRA . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 201.947.9444 • patty@easternbuying conference.com NYX Cosmetics . . . . . . . . . . . . . . . . . . . 19 866.699.1004 • nyxcosmetic.com Okay/Xtreme Beauty. . . . . . . . . . . . . . . 41 xbi.co Orly International . . . . . . . . . . . . . . . . . 15 800.275.1111 • orlybeauty.com Palladio Cosmetics . . . . . . . . . . . . . . . . 47 800.272.6200 • palladiobeauty.com Premiere Orlando Show. . . . . . . . . . . . 59 800.335.7469 • premiereorlandoshow.biz Professional Beauty Association . . . 75 800.428.2274 • probeauty.org Royal Langnickel/Royal Brush . . . . . . 25 800.247.2211 • royalbrush.com Salon Tech/AST Systems, LLC . . . . . . 21 877.278.9030 • salontech.com Signature Series by Laila Ali/ Gold 'N Hot . . . . . . . . . . . . . . . . . . . . . . . 13 888.738.1212 • lailaali.com SoftSheen-Carson . . . . . . . . . . . . . . . . . 49 800.342.7661 • softsheen-carson.com Straight Arrow . . . . . . . . . . . . . . . . . . . . 57 800.827.9815 • manentail.com SuperNail Professional . . . . . . . . . . . . . 1 800.635.8966 • supernailprofessional.com The Brush Guard . . . . . . . . . . . . . . . . . . 16 thebrushguard.com The Cricket Co. . . . . . . . . Inside Back Cover 800.654.7032 • cricketco.com The Wet Brush/J&D; Beauty Products . . 7 800.523.2889 • mywetbrush.com Trinity Tan . . . . . . . . . . . . . . . . . . . . . . . . 70 540.265.2541 • trinitytan.com True Promise. . . . . . . . . . . . . . . . . . . . . . 66 truepromisebeauty.com Turbo Power/Pibbs Industries . . . . . . 23 888.715.6100 • turbopowerinc.com Tweezerman Professional . . . . . . . . . . . 3 800.645.3340 • tweezermanprofessional.com Ultra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 800.328.3006 • dencoultra.com VNC Sales . . . . . . . . . . . . . . . . . . . . . . . . 65 800.888.7377 • vncsales.com William Marvy Co. . . . . . . . . . . . . . . . . . 22 800.874.2651 • wmmarvyco.com SERIOUS SOCIAL NETWORKING A Four-Part PBA Web Series Social networking is here to stay… but it keeps changing! Register for our complimentary web series to learn about the newest sites while developing a social media strategy that incorporates your team, engages your clients and manages your online reputation. Focus and evaluate your social networking efforts to meet your marketing goals. Register at probeauty.org/education. February 11 - 12:00pm EST Social Networking for Salons | The NEXT Level with Kelly Ehlers, President of Evoke Brand Strategies Learn how to build and leverage social platforms to engage with your clients and grow your salon business; develop and implement a social strategy; create successful campaigns; and incorporate the talents of your staff and stylists. February 25 - 12:00pm EST Facebook for Business | Is It Working? with Abbie Fink, Vice President of HMA Public Relations Gain a better understanding of Facebook as a tool to build your business and strengthen your brand. Come away with a better understanding of why it is important to develop a strategy for this popular social media tool and how to use it to effectively grow your social media presence. March 11 - 12:00pm EST Claim, Curate and Conquer; Managing Your Online Reputation with Kathleen Turpel, Owner of Imaginal Marketing People are talking about you…online! Managing the way your company is portrayed online is essential for businesses today. Learn ways to manage bad reviews, leverage good ones to attract new clients and recruit and motivate staff. Also learn how to improve search rankings and get more online editorial coverage. March 25 - 12:00pm EST Maximize Engagement with Pinterest, Instagram, YouTube & More! with Nina Kovner, PassionSquared Explore the benefits of blogging, the brilliance of email marketing and how to effectively incorporate Pinterest, Instagram, and YouTube into your social networking efforts. Creatively building your online community is only half the battle; learn how to nurture and engage your online relationships. Learn More & Register @ probeauty.org/education PBA Membership Advances Our Industry. Join Today! probeauty.org | 800.468.2274 beautystorebusiness.com | February 2013 75

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