Beauty Store Business

FEB 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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The world of cosmetics is ever evolving. Check out what's new in wet makeup and accessories. by Terah Shelton Harris Royal Brush NYX Cosmetics If you've never applied your wet foundation with Royal & Langnickel's state-of-the-art [R]evolution Collection before, prepare for your life to change. Each brush head is made of DuPont Natrafil fibers, giving the user the feel of natural hair. ÒEach monofilament features a micro-studded surface that allows for precise pickup, release and blending,Ó says Michael Dovellos, director of new business development. The brushes are designed not to break or shed, a feature that was important to Kevin James Bennett, an Emmy Award-winning makeup artist that Royal & Langnickel collaborated with. Even the handles were given careful consideration. Designed to withstand daily use, they're molded from high-impact acrylic and coated in rubberized finish. Suggested retail prices: Powder brush: $39.99 Pointed foundation brush: $27.99 Square lip brush: $7.99 royalbrush.com, 219.660.4170 Named after the ancient Greek goddess who ruled the night, NYX Cosmetics have been touted as Òhigh quality without the high cost.Ó And by looking at the price points of its cosmetics and the host of stylists who use its products on celebrities such as Kate Beckinsale, that sentiment holds true. Available in 12 colorful shades, NYX's Rouge Cream Blush's smooth cream offers users long-lasting color while leaving the skin looking healthy and radiant. For the lips, NYX offers Glam Lipgloss Aqua Luxe, a lip gloss that slides on with a touch of color and a rich shine. Color lovers will love the 11 available shades. Stay Matte but Not Flat Liquid Foundation is a lightweight liquid foundation that makes skin appear natural and flawless. It's available in 15 shades. SRPs: Liquid foundation: $7.50; Cream blush: $6.75; Lip gloss: $6 nyxcosmetics.com, 866.NYX.1004 6 February 2013 | beautystorebusiness.com Brandon's Flocked Sponge is the ideal shape and texture for applying mineral foundation or concealer. This pink beauty holds the right amount of foundation and creates a smooth airbrushlike finish while minimizing large pores. Its can also be used to remove makeup. Simply wash with some mild soap and the sponge can be reused again and again. SRP: $2.49 brandonfemme.com, 800.228.2984 iStockphoto.com Brandon

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