Removing Shampoo
Dax Removing Shampoo is formulated to
remove dirt, grease and buildup that occurs
when using styling and grooming products.
It can also be used to remove excess oils.
The shampoo is gentle enough that it will
not strip or tarnish hair's shine, or natural or
processed color. Naturally derived ingredients
strengthen, hydrate and maintain healthy
shine and appearance to hair.
SRP: $6.67
imperialdax.com, 866.329.9297
Roots Hair Mayonnaise
Balancing Moisturizer
Dax Roots Hair Mayonnaise
is a revitalizing deepconditioning treatment,
rich in nutrients to help
strengthen hair and reduce
breakage. Natural oils and emollients enhance
shine, soothe dry scalps and help protect
hair against free radicals.
SRP: $12.37
imperialdax.com, 866.329.9297
ApHogee's Balancing Moisturizer
attracts and seals in moisture for
supple, luxurious hair. It contains
ApHogee's exclusive PropHytamine
Complex, which optimizes the hair's
pH balance. Use after shampooing hair
as a rinse-out conditioner or as the
second step of the ApHogee Two-Step
Protein Treatment.
SRP: $8.29
aphogee.com, 818.717.6130
Two-Minute Reconstructor
Restoring Conditioner
Dax Restoring Conditioner is
formulated to restore moisture
balance, sheen and manageability.
It can be used as a daily conditioner
to ensure moisture restoration and
rejuvenation to dull-looking hair.
SRP: $6.67
imperialdax.com, 866.329.9297
ApHogee's Keratin 2 Minute
Reconstructor uses a blend of
keratin amino acids, botanical oils
and vitamins to restore dry and
brittle hair. For use in between salon
visits, this conditioner will typically
strengthen and moisturize the hair in
two minutes. To provide deeper
moisture and increased elasticity to
the hair, use the product weekly.
SRP: $9.95
aphogee.com, 818.717.6130
Shampoo for Damaged Hair
ApHogee's Shampoo for Damaged Hair is
tailored for distressed hair. It's formulated to
clean gently and is enriched with emollients
to protect during styling, and proteins to help
add body and strength to fine and limp hair.
SRP: $6.99
aphogee.com, 818.717.6130 ■
Leah Genuario is a Hawthorne, New
Jersey-based freelance writer. She is the
former editor of Beauty Packaging.
VISIT US AT THE WBC 2013
We will be located in booth #431
Orders: 800 627 5839
30 February 2013 | beautystorebusiness.com
salonproducts@americandawn.com