Beauty Store Business

FEB 2013

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Chrislie Formulations The LASHEM Double Trouble Mascara is a volumizing mascara that defines and smoothes lashes for an even application without clumps. Flexible, cotton fibers wrap around each lash like a tube to help thicken and curl lashes and build length. The formulation nourishes and hydrates the lashes, and is easily removed from even the most sensitive skin and fragile lashes without irritation. SRP: $19.99 lashem.com, 800.710.0915 Emani Emani products are cruelty-free, paraben-free, gluten-free and vegan. Trio Eyeshadows are available in Feeling Blessed (taupe, blush pink and ivory) and Feeling Divine (soft mauve, soft slate and ivory). Mosaic Eyeshadows are available in Feeling Inspired (warm gold, bronze and khaki) and Feeling Mischievous (a cool blend of sand tones, gray/brown and beige). Mosaic Bronzer is an oil-free mineral powder that evens skin tone while giving it a luminous, healthy glow. SRPs: $16 to $32 emani.com, 951.735.8787 Spornette International Spornette International has been making brushes for more than 60 years. Its Marché line features three brushes that work well with wet makeup. The MCB-27 Eye Line & Definer's nylon brushes make it easy to apply wet or dry eyeliner. Use the other side of the brush to fill in those pesky hard-to-reach creases around and on the eyelid. Looking for a great liquid foundation brush? The MCB-5 Foundation Liquid Cream brush is ideal for canvassing the entire face and neck for a smooth professional look. For the lips, try the MCB-41 Retractable Lip Brush. It's perfect for applying both lip glosses and liners evenly. This handy retractable brush also keeps the bristle tip soft when not in use. SRPs: $8 to $15 spornette.com, 800.323.6449 Cala Products For the smart budgetistas on the hunt for inexpensive sponges that cost less and perform effectively, Cala Products offers two nonlatex wedges and sponges. These sponges and wedges are designed for applying liquid foundation. Their unique shapes fit in the little nooks and crannies of the face to help blend foundation. Both products (one available in a 12 pack and the other in a 16 pack) are oil-free and offer users the flawless complexions they desire. calaproduct.com, 213.745.5141 Cinema Secrets Illuminaré Cosmetics Illuminaré's Moisturizing Mineral formula helps moisturize and smooth skin. The Concealing Mineral formula eliminates the need for a concealer, enabling coverage with a no-makeup look. The Mattifying Mineral formula provides an ultra-matte look with its added natural oil absorbers. The SPF-20 formulas can be purchased individually or in a three-formula introductory foundation pack. illuminarecosmetics.com, 866.999.2033 14 February 2013 | beautystorebusiness.com Ultimate Foundation Primer uses a silicone and antioxidant formula to prepare the skin for foundation. Lightweight and oil-free, it lengthens wear, prevents fading, fills in fine lines and wrinkles, and evens out skin tone. It contains antioxidants, vitamins A and E, green tea and grape seed extract, works with wet or dry foundation and can mix with heavy foundations to soften coverage. Eye Primer creates a neutral surface and preserves eye shadows for up to eight hours. The product works with any pressed or loose powder-based eye shadow, and is safe for all skin types. SRPs: $15 to $28 cinemasecrets.com, 818.846.0579

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