Beauty Store Business

FEB 2013

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Wholesale Information: info@thebrushguard.com Boyd's/CMA Cosmetics International Renoir Concealer offers a creamy texture for quick, effective blending. It comes in Empress Beige (shown) and Honey. The Renoir Eyeliter is a highlighter that can be used for under the eyebrow, at the eye corners or as a smoother on the eyelid. SRPs: $21.50 to $22.50 boydsnyc.com, 212.213.6812 the Introduce your clients to BrushGuard ® TheBrushGuard.com EnvyDerm EnvyDerm's growth mascara is specially formulated to repair lash damage and promote new lash growth with Moroccan argan oil, vitamins, minerals and amino acid. Polymer and nylon add volume and definition to lashes, and natural waxes form an elastic veil to sculpt mascara into a clump-free look. An hourglass-shaped brush lifts and separates every lash. Growth liquid eyeliner uses antiaging and active natural ingredients to stimulate keratin production in the lash line, repair damage and promote new lashes. The formulation conditions and nourishes eyelashes while stopping breakage. A fine brush draws thick or thin lines with instant-drying, long-lasting color. SRPs: $36 each envyderm.com, 877.500.3438 Mirabella Beauty Mirabella Pure Press is a triple-milled, mineral-based pressed powder foundation designed for adjustable coverage as a light setting powder to a full-coverage foundation. The light-diffusing formula contains soft-focus, reflective ingredients that diminish the appearance of fine lines, scarring and sun damage. The talc-free, alcohol-free and chemical-free powder is safe for even the most sensitive skin and is formulated with antioxidants to provide natural moisture and hydration. It's available in six shades. mirabellabeauty.com, 661.702.9910 Innovative Beauty Products/Godefroy es rush up n b clea n make ea kin + cl tiful s au = be Godefroy's 28 Day Mascara tints the eyelashes from root to tip with a nontoxic formula that's free of coal, tar derivatives and hydrogen-peroxide agents. The gentle, fast-acting formula delivers rich, long-lasting color for at least four weeks. It processes in less than one minute with a no-drip formula, and is available in black and brown. The 25 Application Kit contains a 5 mL gel activator, a 5 mL cream colorant, 50 cotton shields, a reusable applicator stick, a reusable lash-and-brow comb and an instruction sheet. The 28 Day Mascara only colors the lashes. For lengthening and thickening the lashes, the Double Lash and Brow Treatment (not pictured) is available separately. godefroybeauty.com, 800.854.9809 ■ Terah Shelton Harris is a Eufaula, AL-based freelance writer. 16 February 2013 | beautystorebusiness.com

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