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Judith August Cosmetics Qosmedix Qosmedix was born out of sheer need and hygiene. Twenty-five years ago founder Stuart Herskovitz walked by a cosmetic counter and observed customers applying lipstick and then placing the tubes back into the display units. Today, Qosmedix is a leading supplier of high-quality merchandise for the cosmetic and salon industries. One of its newest products is the Dual Sided Teardrop Sponge with a buffed edge that's great for wet cosmetics. This latex-free sponge is designed to apply wet foundation flawlessly. Flip it over to the white side to blend. The Oblong Blending Sponge provides a comfortable grip while applying foundation. Use the tip to hit those hard-to-reach places. It's available in three different colors. SRPs: Dual Sided Teardrop Sponge: $1.50; Oblong Blending Sponge: $1.95 qosmedix.com, 631.242.3270 Judith August knows a thing or two about concealing flaws. As a former model, August was told that she would never be a print model because of the bags under her eyes. Her solution? She made it her personal mission to study lightening and makeup application. The result was that she learned how to conceal her flaw, something that her Wonderbase primer does as well. Void of harmful oils, parabens and fragrances, this tinted face primer delivers a blend of antioxidants and aloe vera, leaving the skin looking vibrant and healthy while banishing imperfections at the same time. SRP: $36 judithaugustcosmetics.com, 800.528.4878 BrushLab by Lab Ventures If your customers have never applied their wet foundation or concealer with a brush before, hand them Lab Venture's BrushLab Foundation Cosmetic Brush or the Concealer Cosmetic Brush. Both brushes were developed and designed by makeup artists and include bristles made from premium synthetic fibers and a unique ergonomic shape that helps the user reach those crevices around the nose, mouth and eyes. To use, simply dot the brush into foundation or concealer and blend with short, even strokes to achieve an unblemished look. For the eyes, try the Flat Eyeliner Cosmetic Brush that works easily with liquids, creams and powders. This flat, yet firm brush creates thin lines before the lash line. All tools are made with animal-friendly materials. SRPs: Foundation brush: $16; Concealer brush: $9; Flat eyeliner brush: $9 brushlab.com, 888.427.8455 The Brush Guard Did you know a multitude of bacteria can grow on makeup brushes, including E. coli? Or, that dirt and oil left on brushes can cause breakouts, blackheads and clogged pores? Finding the perfect makeup brush is important, but you shouldn't neglect the cleaning and care of your brushes. The Brush Guard's Cleaning Kit is a complete care kit for brushes. Each kit contains a 4-ounce bottle of Squeaky Clean Brush Shampoo, a blotting cloth, a washing cup and a drying vase. To use, simply saturate brushes with the shampoo, rinse in the washing cup, blot the bristles with the cloth and dry them in the ventilated drying vase. This kit is very easy to use and practical, leaving brushes cleaner and looking as new as the day they were purchased. SRP: $25 thebrushguard.com, 510.891.0096 The Makeup Show Not all makeup brushes are created equal. So why wouldn't you purchase a brush designed, tested and used by professionals? The renowned makeup artists and educators touring with The Makeup Show offer a full set of 13 brushes, two of which can be used for wet cosmetics: the James Vincent Sable Angle Liner and the Jon Hennessey Complexion Brush. The angle contour of the James Vincent Sable Angle Liner is ideal for creating soft or strong lines along the lashes or lips. Use Jon Hennessey's Complexion Brush in a circular motion to avoid streaking your other products. Both brushes work great with liquid, cream and powder products. SRPs: $20 to $90 themakeupshow.com, 212.242.1213 10 February 2013 | beautystorebusiness.com