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technical and logistical support; and access to capital. "Trade missions are an additional cost outside of the educational sessions, and can be taken exclusively," states Schmucker. "We collaborate on best practices, set up to have effective meetings, strategize before, during and after the show, and more." "We work with companies one on one, outside of the education sessions. Whatever they need, we can handle it," continues Schmucker. "I've been in the beauty industry for 30 years and own my own business, where I help take beauty companies from concept to market. It's exciting to help companies set themselves up for success from the beginning, and I have a great network of people across the United States that I can call for all functional aspects of running a successful heath and beauty company." AN IDEA THAT'S GROWING Eventually, the CITD would like to expand the program outside of California to include additional beauty companies. "It's a national grant, so we would like to expand," says Schmucker. "We would just need to figure out the logistics of how to integrate the education sessions." Expansion and other efforts are made possible with the help of partners and % 100 EL TE SS ES INL STA sponsors. "We are always looking for partners," notes Schmucker. "This program is an enhancement to the industry and does not compete with any other organization. Basically any business or trade organization that depends on the beauty industry would be a great sponsor partner for this program." As an added bonus to the education and trade missions offered through BIMA and the CITD, a lot of organic collaboration has sprung up among companies participating in the program, Schmucker points out. "I've seen a number of owners and companies get together and travel to additional trade shows and refer companies to each other because of this," she says. "When I stop and think about how tax dollars are being spent to help grow and strengthen the beauty industry, I think that's pretty groundbreaking." ■ Liz Barrett is a freelance writer and editor based in Oxford, MS. B r i g ht e n U p t he C o u n t e r with THE neon COLLECTION POINT E & SLA D TIP NT TIP Tweeze r Display s SE-2123 SE-2122 Your Best Source for Beauty, Barber & Spa Supplies Call us today for a current catalog 800.645.5118 | www.burmax.com beautystorebusiness.com | January 2014 81