by Phillip M. Perry
38 January 2014 | beautystorebusiness.com
STEADY AS SHE GOES. THAT OLD NAUTICAL PHRASE—URGING A FIRM HAND
on the wheel and an unwavering eye on the compassÑseems especially apt for todayÕs
retailers. The economic waters remain troubled as the nation emerges from a year in which
business activity and consumer confidence fell short of the levels requisite for the best
sales environment. At the same time, an improved economic forecast should guide retailers
to greater profitability in 2014. ÒThe economy is on the verge of stronger growth, more jobs
and lower unemployment,Ó says Sophia Koropeckyj, managing director of industry economics at
MoodyÕs Analytics, a research firm based in West Chester, Pennsylvania (economy.com).
After four years of recovery, she adds, the economy has made big strides. ÒBusiness balance
sheets are as strong as they have ever been, the banking system is well-capitalized and
households have significantly reduced their debt loads.Ó
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Retailers, be prepared
for what lies ahead:
Things are looking up
for 2014!