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Bold lashes without the bulk! Ivy Enterprises Ivy Enterprises' RED Pro Silicone Protexion Flat Iron features ceramic plates that offer superior straightening without damaging the hair. It enhances shine, heats up to 450° F and has an automatic shutoff feature. redbykiss.com, 877.489.1004 Artizen The Dolphin Iron from Artizen has 1 1/2-inch wide ceramic plates and chrome outer plates that heat quickly without damaging the hair and lock the hair bonds in place for long-lasting styles. The infrared heat system combined with a tourmaline complex conditions the hair and increases shine, allowing damp to dry ironing without cuticle burn. It heats to 410° F and has built-in surge protection and an auto shutoff feature. SRP: $179 artizenusa.com, 847.676.1950 Introducing Godefroy PermaCurl is an easy to apply gel that transforms fine, limp lashes into dramatic long-lasting curls. UÊEasy to apply and remove UÊes not flake or dry out lashes UÊCan be used with or without mascara UÊlds curl all day Before Spornette International Spornette's new Ion Fusion Ceramic Brush—part of the new family of Ion Fusion brushes—features ion-charged, antistatic bristles that help straighten hair by releasing negative ions when used with a blow-dryer. This helps break down water molecules, which are then absorbed and, in turn, make hair easier to work with and straighten. The crimped bristles help hold and style the hair, and the one-piece barrel and handle prevents hair from getting snagged and breaking. SRP: $21 spornette.com, 800.323.6449 After Bass Brushes Innovative Beauty Products, LLCÊUÊArlington, TX 800-854-9809ÊUÊwww.godefroybeauty.com 32 January 2014 | beautystorebusiness.com The extra-large round Bass P110 Brush makes straightening hair fast and easy. Made of pure boar bristles and a 100% bamboo handle with a custom rubber grip, the brush won't slip in the hand. It works on all hair types with an extra-large barrel that helps straighten hair during drying. SRP: $24 bassbrushes.net, 818.882.4247