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Issue link: http://beautystorebusiness.epubxp.com/i/225684
Skincare Spotlight Continued from page 70 ever-cleaner formulations for skin care. Sangha observes: "More natural and 'free from' claims will continue to be important to consumers as they become ever more aware of ingredients." Leffler, whose brand is built on the premise of clean formulations, sees a continued focus on sustainable raw materials; for example, tional, also sees further development in the natural space: "The future of skin care is about using nutrientrich scientifically proven plant-based ingredients, super foods, super herbs combined with technology such as plant stem cells, peptides and harnessing various forms of energy, including light, magnetic and kinetic." FINALLY, FEEDING THE SKIN FROM THE INSIDE OUT Skin is uniquely affected both by what is applied topically and by how it's fed internally. Expect to see developments in "good for your skin nutraceuticals." Florian adds: "It's also about educating the consumer about the importance of how we support the skin internally with the right food and nutrients and pure water." Leffler concurs: "Food is still in and will always be!" ■ "The future of skin care is nutrient-rich scientifically proven plant-based ingredients, super foods, super herbs, plant stem cells, peptides ..." "raw materials derived from oceans" as well as a rise in the availability of "soap-free products." Jenny Farrand, director of education for Universal Cos., believes the "gluten-free" claim will continue in popularity, impacting new-product development and formulations. Finally, Kerstin Florian, president of Kerstin Florian Interna- product development manager for Universal Cos., concurs: "Men's products and services are still growing, growing, growing." Let's see if 2014 is indeed the year this category explodes. FOCUS ON MEN'S GROOMING It seems that in every forecasting article over the past few years, men's grooming and skin care are always mentioned as key drivers of growth. While we are still waiting for this segment to catch up with women's, it needs to be mentioned, yet again. Candice Weihert, Ada S. Polla is the president and CEO of Alchimie Forever. She is the co-creator of her family's Swiss-based skincare line, which she launched in the United States in 2004. Her skincare knowledge and business skills have yielded double-digit annual revenue growth for the brand. She holds an MBA from Georgetown University and received a Bachelor of Arts degree from Harvard University. INSPIRE Women's Styles Makeover Haircolor INSPIRE Women's Styles Makeover Cuts INSPIRE Women's Styles Makeover Cuts & Color Now Available EN ESPANÕL! INSPIRE Men's Styles Men's Cuts Educational DVDs Each DVD Only $ 3495 BUY MORE & SAVE! Buy 2 for $5995 Buy 3 for $7495 Buy 4 for $8995 Buy 5 for $10495 That's like buying 3 and getting 2 FREE! Available NOW! INSPIRE Women's Styles Updo's for special occasions 92 January 2014 | beautystorebusiness.com Call your distributor today Call 800.634.8500 or visit inspirebooks.com or email inspire@creativeage.com