For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/225684
TARGET'S BEAUTY CONCIERGE PROGRAM EXPANDS TO ADDITIONAL U.S. MARKETS DERMA E HIRES TWO REGIONAL SALES MANAGERS Target has expanded its ever-growing Beauty Concierge program to 95 stores At derma e natural skincare, in New York, New Jersey, the San FranStephanie Fletcher is now cisco Bay Area and the Dallas-Fort the western regional sales Worth market. manager and Heather Dans "We're thrilled with the early success is the Northeast regional of the Beauty Concierge program and sales manager. its expansion to more markets across Fletcher joins the comthe country," says Christina Hennington, Target's vice president of beauty and personal care. pany with 13 years of expeStephanie Fletcher Heather Dans The program is now available in nearly 300—or about 17%—of Target's 1,797 brick-and-mortar rience in beauty sales and stores across the United States. (Target also has 122 brick-and-mortar stores in Canada.) education, working for various prestige and natural brands such as "This uniquely Target program helps guests receive the friendly, personalized guidance Dior, Clinique, Jurlique and most recently MyChelle Dermaceuticals. they want while purchasing trusted national brands and must-have exclusives at affordable Dans comes to derma e with more than 20 years of sales prices," adds Hennington. experience, including more than six years in natural beauty. She The Target Beauty Concierge program consists of a trained beauty enthusiast who is most recently worked as an independent consultant to natural available to answer questions in-store. The Beauty Concierge serves to provide customers brands Gabriel Cosmetics and Jane Carter Solution. with personalized, detailed and unbiased information about beauty and personal-care prodIn their positions, both are responsible for the successful ucts offered at Target. Beauty Concierges wear a distinct black apron and can be found in growth of the derma e brand. That includes territory developthe beauty aisles at participating Target stores with no appointment necessary. ment, account management, broker team management and The program was originally tested in the Chicago market during summer 2012. Earlier in execution of tactical retail programs. The positions also focus on 2013, it launched in select stores in Los Angeles, Orange County (Southern California), Washington, training and education. D.C., Northern Virginia, Baltimore and Minneapolis, and also expanded to additional stores in the Chicago area. Target customers can find a variety of beauty products in its aisles, such as cosmetics, hair care Burton "Burt" Scheff, beauty-industry pioneer and The Burmax Co. CEO, passed away Nov. 1 and skin care from exclusive brands—such as at the age of 77. Scheff started working in the family business—The Burmax Brush Co.—when Sonia Kashuk and Petra Strand—to natural brands he was in high school. such as Burt's Bees, and other beauty lines. He continued working while going to New York University as a business major. Shortly after graduation his dad passed away, and he took over running the company at the age of 22. His vision for Burmax was to be the hardware store for beauty supplies. Just like a hardware store carries every possible size screw or nail, his company would carry a full selection of beauty supplies from small items, such as bobby pins, to large pieces of furniture. In 1958, he ran the business out of a small, two-room office in New York City. Now Burmax resides in a 110,000-square-foot warehouse on Long Island. Scheff solely ran and grew the company for more than 40 years, creating a one-stop shopping Andis gifted the Boston Red Sox with SlimLine2 trimmers experience for customers with thousands of beauty-supply items to choose from. to keep their winning beards groomed. Not only did he set into motion the term "master distributor," but he also helped a countless And baseball/celebrity barber Monster 99, aka number of people to build up their own businesses. The business was his first love, his continued Angel Lucas, had his cordless Andis clipper on hand as passion—and he came to work every day. He shared his wealth of knowledge with employees, he tended to Bosox pitcher Clay Buchholz's beard, shaving vendors and customers alike. off Buchholz's beard shortly after the Red Sox won Both of his children—Steven and Deborah—had the privilege of working with him for Game 6 of the 2013 World Series in Boston. many years. Steven Scheff, Burmax president, worked with his father for 25 years. Deborah "Since Clay's beard was long, I used the cordless Supra Goldschmid, Burmax vice president, has worked at the company for the past 11 years. 120 Ion clipper to take the length down before using the Scheff will be remembered as one of the most knowledgeable, well-respected people in the SlimLine2 trimmer to clean it up," explains Lucas, a mobile industry with an unequaled reputation for honesty and integrity—both in business and his barber who cuts hair wherever and whenever his clients personal life. He is survived by his wife Frances, his two children and his three grandchildren. need him. "For the [World] Series I carried a few extra The family is requesting any donations made in his honor go to Citymeals-on-Wheels batteries with me," adds Lucas. "It's a lot easier without (citymeals.org) or Long Island Cares (licares.org). the cord. The Supra is my buddy. I take him wherever I go." Even in the Boston Red Sox victory parade! IN MEMORIAM: BURTON SCHEFF REMEMBER "FEAR THE BEARD" FEVER? beautystorebusiness.com | January 2014 75