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Issue link: http://beautystorebusiness.epubxp.com/i/225684
and do something different; to create something that would really resonate with the industry and take the industry a step further. I know it might sound egotistical, but this is how we approached it. We then went out to hairdressers to ensure that our hypothesis was valid and that there was a true need. What is the philosophy behind the company? to say and then work with our R&D; department to develop products that are new and address their needs, but also offer them a pampering experience. They take care of everyone else, so we want to take care of them. This is who we are and what we do. The first step that starts the journey of KALLISTA this month is the lineup of hand creams specifically designed with and for hairdressers. How were the products developed? Gillette Parodi: WeÕve had some great meetings with distributors, and this is what theyÕre asking: ÒWhat is KALLISTA, and what do you offer?Ó WeÕre a company thatÕs dedicated to the care of salon professionals. First, weÕre giving to the market a product to meet the needs of hairdressersÕ hands. Nine out of 10 hairdressers have skin-related issues from the salon, thanks to flat irons, blow-dryers, heatÑeven the powder in "We work with beauty professionals to understand their issues; then work with our R&D; department to develop products that address their needs." hairdresser friendsÑtheyÕd say they had to quit because their necks hurt or their hands were a mess. I remember working in a salon in North Dakota; in the winter it was so cold and in the Õ80s weÕd do a ton of permanent waving. Using those solutions, my knuckles were just raw. My hands would hurt so badly at night that sometimes I would cry! And this wasnÕt just happening in North Dakota. To this day, my friends in Southern California talk about how bad their hands feel. Or they have all these aches and pains they put up with or ignore just so they can pursue their passion and make other people happy and more beautiful. What would happen if we created something that enabled a hairdresser to feel really good so they can give the best service possible to their clients? It was a couple years of conversation like this. That was the beginning of KALLISTA. We checked what was on the marketÑwhoÕs designing things for the hairdresser? And we didnÕt see anything. We said, ÒWait, why canÕt we make something that will meet that need?Ó Frantzis: Working with Linda, one common thread was a very entrepreneurial approach and a desire to do things differently. With all those ideas coming to our minds, it was evident we could use that entrepreneurial push to bring something to market, break the mold, break out of the corporate constraints 56 January 2014 | beautystorebusiness.com Gillette Parodi: The ingredient story is quite fascinating. WeÕve formulated these two hand-care formulas by taking age-old wisdom and matching it with modern technology. One of our key ingredients, which in English is called St. JohnÕs wort, actually came from George and a story he shared about his grandmother. In Greece, she used to gloves sucks moisture from their hands. So the first thing we wanted to do was address the hands. WeÕre bringing to the market two specific hand creams, but we donÕt want to be known for just those hand creams, because we have a lot of innovation in the pipeline and a lot of great products weÕre developing right now; literally, based on conversations weÕve had with hairdressers and in focus groups. We want to be known as the company thatÕs the resource for caring for hairdressers. Frantzis: We work closely with beauty professionalsÑhairdressers and othersÑto understand the issues theyÕre going through, listen to what they have collect St. JohnÕs wort and mix it with beeswax and olive oil, creating this ointment sheÕd give people to take care of burns and scars and help heal the skin. We wanted to take those ingredients our grandparents might have used and blend them with high technology. We also use Spilanthes, which we get from Colombia; itÕs an herb that native people use for toothaches, headaches and other pains. It also has a smoothing property, so it calms skin and gives a smooth appearance. When we got these raw materials, we sent them to our R&D; team. We told them what weÕd heard, and they broke it down and verified those properties. A third ingredient is called nacre in France,