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News SELL CARLASHES IN YOUR BEAUTY STORE! Entrepreneurs Robert and Dottie Small—a husband-and-wife team that heads up a product-development company called Turbo Style Products—have made a big splash in the automotive industry with CarLashes. The flexible plastic eyelashes can be placed above a car's headlights using automotive tape to add flirty character to an automobile. The fun lashes can be found at carlashes.com and at automotive stores—such as AutoZone and Pep Boys— and are a unique way of ramping up impulse sales. And now they're also available for beauty retailers to sell to their driving-diva customers. A special beauty-industry introductory pre-pack features 12 pairs of Classic CarLashes and eight pairs of Diamond Crystal Eyeliner for $199. That price includes a compact counter display (pictured) and free shipping. "We could not be more excited about offering packages to beauty retailers and salons," says Dottie Small. "It's just the logical next step. "We regularly get emails, and Facebook and Twitter comments from stylists around the world telling us how much they love primping their rides with CarLashes and that they're sure their clients would too," she adds. Be the first beauty retailer in your neighborhood to sell CarLashes— which are patented, trademarked and copyrighted, and sold in more than 90 countries. Call 435.658.1402 or email info@carlashes.com. DEMERT BRANDS APPOINTS VNC IN THE WEST DeMert Brands is now being repped in the western states by the VNC Sales & Marketing manufacturers rep group. "We're excited to have VNC West representing our brands," says Mario Gonzalez, DeMert Brands national sales manager. "DeMert has introduced several products recently and has even more slated for 2014. Our professional business is growing, and we look forward to working with Kevin Van Nest, John Madia, the rest of their West Coast team and their exemplary office staff in Dallas." DeMert Brands offers haircare and nailcare products under the HiProPac, Develop 10, Wig & Weave, Roberts Research and Professionäl by Nature's Therapy brands, as well as its heritage product—Nail Enamel Dry under the DeMert brand. 76 January 2014 | beautystorebusiness.com UNILEVER SELLS THREE BRANDS TO STRENGTH OF NATURE Unilver has sold its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. The sale excludes TCB's business in Africa. "Soft & Beautiful, TCB and Pro-Line Comb-Thru are each terrific brands with a long legacy in the ethnic haircare category," said Unilever North America president Kees Kruythoff when the sales agreement was announced in midNovember. "These brands are part of one of the fastest-growing categories in the personal-care sector, and we believe that their potential can now be more fully realized with Strength of Nature." Strength of Nature CEO Mario de la Guardia added, "We are extremely pleased to add these great brands to our expanding portfolio. Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru are brands with strong consumer followings, high awareness and a long tradition of serving their consumers. We are excited about their potential, and strongly believe that they each provide an excellent foundation for expanded innovation and product improvement." NEW SO FRESH SO CLEAN SKINCARE BRAND SEEKS MORE BEAUTY RETAILERS So Fresh So Clean—a full line of skincare products from Global Beauty Care designed specifically for tweens, teens and young adults that launched in September—wants placement in more beauty retailers. So Fresh So Clean offers a Daily Cleansing Pore Scrub, Make-Up Remover Cleansing Towelettes, Eye Make-Up Remover Pads, Deep Cleansing Nose Strips and Oil Blotting Sheets. Each product serves a specific purpose in a skincare regimen and caters to the growing demographic of skin care-savvy girls. The line is currently available in several beauty retailers, including Ricky's. Global Beauty Care is "extremely interested" in reaching other beauty retailers after the great success it has had with its previous lines—including Lotion Lab and GLOW—in beauty retailers such as ULTA Beauty and PureBeauty Salons & Boutiques. "Beauty retailers have been some of our most successful retail relationships with our previous lines, and we're sure that will be true with our most recent launch—So Fresh So Clean," says Global Beauty Care vice president Albert Savdie. "We believe this line taps into an underserved market—and with our innovative merchandising and packaging, we expect to have great success with these five SKUs." Global Beauty Care is a growing source for the latest in affordable skincare products. Though the company is only three years old, its combined management team has 60 years of experience. Global Beauty Care's brands now total almost 100 SKUs—and that number continues to grow as it adds new products to existing lines and launches new brands. The company has grown more than 250% in the past year. For retail inquiries, contact Savdie, 347.586.0380.