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Turbo Ion/CROC Belson Products You can tell the Croc Premium Infrared Flat Iron is different just by looking at it. The ergonomic design features a slipless comfort grip, coupled with conveniently placed digital control buttons that allow you to select from 18 different temperature settings. Although the iron can get as hot as 450° F, the tip stays cool for easy handling. Its tri-plate technology means the iron heats up more quickly and provides more even straightening. The nano-titanium plates with a ceramic heater generate negative ions that seal in moisture and add silky shine while the infrared technology maximizes any styling. The color-changing heat indicator lets you know when it's hot, and after 30 minutes of nonuse, the iron will automatically shut off. SRP: $220 turboion.com, 888.333.7889 What makes the Gold 'N Hot 1-Inch Titanium Tapered Straightening Iron so effective is its longer, tapered plates. Longer plates help speed styling while the tapered plates help the iron get closer to the hair's root. Floating plates eliminate gaps between plates for smoother gliding and better styling control. The temperature selector buttons allow you to choose from temperatures between 200° F and 450° F, while the LCD temperature readout displays the temperature as well as hair type. SRP: $34.99 belsonproducts.com, 888.738.1212 Hot Tools José Eber Hair The José Eber Wet or Dry Styling Iron features wide plates and locks in moisture as it straightens wet or dry hair with ceramic titanium plates. It also features four digitally controlled temperature settings that heat up to 430° F. The iron features dual voltage and is ideal for normal to thick/coarse/curly hair. shop.joseeberhair.com, 818.346.4261 Titanium has become the de facto standard in flat irons because of its durability under high heat, even heat distribution during styling and resistance to corrosion from styling products. But Hot Tools has taken the latest technology and made it fashionable with the Titanium 1-Inch Digital Salon Flat Iron in a vibrant pink finish. The iron's Micro-Shine plates glide easily through hair and its Pulse Technology for Gets Hot, Stays Hot performance recognizes when heat loss has occurred and restores it immediately. It also offers a digital temperature display and moveable styling plates for better control during styling. The iron comes with a one-year warranty. SRP: $70 hottools.com, 800.487.8769 Turbo Power JD Beauty Group The Forma Diamond Nano and Ceramic Flat Iron by Turbo Power uses a patented color-coded temperature display technology. Great for keratin treatments, smooth diamond-coated plates provide effortless glide while ceramic technology ensures instant heat and recovery. Eighteen fully digital temperature settings range from 280° F to 450° F. Available in 1-inch and 1 1/4-inch plates, the iron also includes a 9-foot swivel cord and worldwide voltage. SRP: $129 turbopowerinc.com, 888.715.6100 The TS2 Millennium Flat Iron can reach a temperature of 450° F in just 30 seconds and be ready for immediate use. Its programmable precision temperature control allows you to adjust the heat while the 60-minute auto safety shutoff helps extend the flat iron's life. Its 1-inch nano-reflect titanium plates provide even heat distribution for easier straightening. The 9-foot swivel cord makes it more flexible to use, and its ergonomic design reduces fatigue. SRP: $139.99 jdbeauty.com, 800.523.2889 30 January 2014 | beautystorebusiness.com