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Continued from page 68 Beauty Industry Market Access Session Agenda human resources, international compliance, and international law. A ONE-ON-ONE APPROACH The cost to each company for one person is $1,299 and $400 for each additional employee. A maximum of 15 companies are accepted into each session to allow for one-on-one educational opportunities. The next five-day session is scheduled for Jan. 9 and 23, Feb. 6 and 20 and March 4. A spring session will begin mid-March. BIMA participants also have the opportunity to apply for trade missions to the world's largest beauty trade shows, where they can prove the principles they've learned through BIMA education sessions. Upcoming trade missions will include Hong Kong in 2014 and Brazil in 2015. At international trade shows, brands are showcased together under the "California: A State of Beauty" brand umbrella, and 80 January 2014 | beautystorebusiness.com Day 1—Building a global brand; generating revenue; health and beauty brand basics; domestic sales structure and promotions; the resources available through the Center for International Trade Development, the U.S. Small Business Administration and other government agencies Day 2—Operations; capital; international sales structure and promotions Day 3—Operational efficiency; one-on-one coaching and goal setting; export financing Day 4—Developing an export plan; legal considerations; uncovering hidden opportunities; export compliance; shipping product overseas Day 5—International salon-market strategies; pre- and post-show planning for international trade shows Testimonial: "A once-in-a-lifetime opportunity, we received financial, media and organizational assistance. The ability to collaborate and represent California-made goods was immeasurable." — Lincoln Lee, director, Dermaesthetics all CITD-managed trade missions include furnished exhibition space; a professional marketing and PR campaign; buyer match- making opportunities; industry and regional market research; foreign country product regulation and compliance assistance;