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Continued from page 60 group of top salon owners in the United States and Canada are our potential customers because they have thriving businesses with so many stylists and salon professionals. Being a part of Intercoiffure has allowed us to meet with many of these salons in America, and we collaborated with owner-members to test our products. Frantzis: Our first connect with some of the salon owners was last July at Cosmoprof North America. We had the chance to spend quality time with members of the Intercoiffure community. We presented our mission and shared videos in the early stages of development, for them to understand the emotional aspect of what we do. They were all very excited about the idea. The response was so positive that we agreed to work with them and test the products with some of their staff members so we could get their feedback. That has also been very positive, and we have a long list of testimonials from those who tested the products and work in the salon all day. That's the assurance we're looking for. We feel a great relationship with Intercoiffure, and we're excited to be part of that community. It's like a family and will continue growing and getting stronger as our company also grows. Even before our launch, we have an indication of this great family accepting us. Gillette Parodi: When these salons tested and worked with the product, they were the people who said, "This is great. When can I sell it to my clients?" We design our products first and foremost for the hairdresser, but the nice thing about KALLISTA is that it has a large retail opportunity. The Intercoiffure members were the ones who brought this up to us, and we said, "Absolutely, that makes great sense." So they've not only welcomed us into the family, they're giving us family advice as we're growing. NEW DOSAGE SYSTEM - NO PRODUCT CONTAMINATION - JUST PRESS UNIK COSMETICS THE PERFECT YOU IS THE NATURAL YOU EXCLUSIVE DISTRIBUTORS FOR USA OF: BERGAMO & 3W SOLUTION. OTHER BRANDS: MINCER PHARMA. OUR LINES: JETHER & DELUGE. SKIN CARE MANUFACTURERS & DISTRIBUTORS CONTACT US AT 786-571-8645 WWW.UNIKCOSMETICS.COM 90 January 2014 | beautystorebusiness.com What's next for the company? Frantzis: We're creating a new category, and that's the feedback we're getting from distributors that we're working with. It's a new category with the description of caring for the hairdresser, and we're the first to present it. We feel there's so much potential to make it bigger and bigger. We'll start with the lineup of creams, but we're already working for the future. We have an innovation strategy that's quite clear and defines what our goals are for the next three to five years—always taking into account the needs of the professional. So we'll cover the different areas of health and well-being for them that they're asking for. I'm not going to reveal exactly what's coming up, but we'll stay true to who we are, combining old folk medicines with modern technology. There is a long list of concerns hairdressers have voiced, and we'll make sure to cover them as we grow bigger. We'll introduce innovation at least once every year, and if there is a need for more frequent innovation, we'll be able to do that with our strong technical team. We should have more information on what that innovation will be just after the summer of 2014. Is there anything else you would add about the KALLISTA story? Gillette Parodi: When we tell hairdressers about how we're coming to market to care for the industry, it's so touching to see the looks on their faces. They say, "For us?" There's nothing out there that cares for them, so it creates an instant emotional bond with the product. It's really been so exciting to witness. ■ Tracy Morin is a freelance writer and editor based in Oxford, MS.