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Fantasia Hair Care Fantasia's Argan Oil Smoothing Serum—for straight or curly multicultural hair—eliminates frizz while protecting hair from heat damage due to blow-drying or flat ironing. It controls moisture and adds intense shine and adds elasticity and prevents breakage. Argan oil contains both omega 9 and omega 3 fatty acids, which help repair hair from within. It has no grease and is not oily, so it doesn't weigh hair down. As a bonus, it also reduces blow-dry time. SRP: $12.95 fantasiahaircare.com 800.426.3030 Mixed Chicks Mixed Chicks' Straightening Serum is formulated to temporarily smooth and straighten naturally curl, frizzy or relaxed hair. The humidity-resistant formula cuts drying time in half and creates a sleek finish. It provides thermal protection from heat styling. SRP: $20 mixedchicks.net 818.888.4008 Cortex International The Cricket Co. It's lightweight, high-powered and fast. The Centrix Q-Zone Lightweight Dryer from The Cricket Co. is a compact yet quiet dryer, thanks to the company's proprietary Insanely Quiet technology that dries hair in record time in near silence. Part of its secret is its 50-mph airspeed, which works in conjunction with ceramic tourmaline and ionic technologies to reduce frizz and add moisture to hair. And all of that power and speed comes packaged in a 1-pound dryer. The dryer offers multiple styling add-ons, including a straightening pick to facilitate the straightening process. SRP: $169.95 cricketco.com, 800.654.7032 Cortex's Solo 450 Touch Flat Iron ensures consistent, even heat during straightening. The far-infrared technology used within the iron's 100% solid-titanium plates delivers consistent heat distribution. It heats quickly and then stays at the desired temperature for as long as needed. The digital-touch screen display with programmable auto shutoff minimizes the risk of damage. Features reveal that the company had salon professionals in mind, including a looped end for easy storage, an 11-foot heat-resistant swivel cord, and floating plates to optimize styling efficiency. SRP: $115 1-inch; $125 1 1/2-inch cortexprofessional.com, 877.726.7839 28 January 2014 | beautystorebusiness.com SalonTech Burmax Why pull out a flat iron to straighten hair when a brush may be all that's needed? The Scalpmaster Nylon/Boar Bristle Ceramic Hair Straightener makes it possible to straighten hair without the heat of a flat iron. The nylon-reinforced boar bristles and ceramic-coated thermalvented plates on the brush hold the heat from the blow-dyer to straighten and smooth hair quickly. And the lockable rubberized handle makes it easy to grip the brush while drying. SRP: $6.99 burmax.com, 800.645.5118 For straight hair without heat damage, the SalonTech Silicone 450 Flat Iron is a wise choice. The flat iron uses 3-Silicone bar technology, which provides perfect pressure to straighten hair, cushioning the hair from direct contact with heated plates while sealing the cuticles for smoothness and shine. Even heating is achieved with its ceramic-coated plates, which allow the hair to be styled faster, and using negative ions promotes hair follicle closure. The maximum temperature is 450° F, and the iron is available in 1-inch and 1 1/2-inch sizes. SRP: $249.99 salontech.com, 877.278.9030