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SILKY-STRAIGHT HAIR And How To Get It Hair-straightening products and styling tools are a profitable niche. Don't miss out! by Marcia Layton Turner Keratin Complex The latest addition to Keratin ComplexÕs at-home haircare line is Keratin Complex Straight Day Styling Spray, a triple-action style protector. It features a one-of-a-kind antihumectant formula that locks moisture in, forces humidity out and blocks harmful rays. The new spray is enriched with the companyÕs signature keratinÑ a powerful natural protein found in hairÑto renew and replenish existing bonds and ensure a salon-styled look any day in any weather. Suggested retail price: $24 keratincomplex.com 888.409.4445 Jane Carter Solution Looking for a lightweight product that nourishes and protects medium to fine hair? Jane Carter SolutionÕs Hair Nourishing Cream may be just the ticket. Think of it as a daily moisturizer for natural hair. It adds nutrients and emollients that provide shine, help detangle, fortify, strengthen, protect, smooth and repair hair. Apply it to wet or dry hair. It serves double duty as a body butter for the skin. SRP: $22 janecartersolution.com 877.424.7227 26 January 2014 | beautystorebusiness.com SoftSheen-Carson ApHogee ProLocks USA Dark and Lovely 6 Week Anti-Reversion Styling Cream Serum in Extra Strength smooths and straightens new growth, providing up to six weeks of straight hair in between relaxing. It helps straighten natural hair temporarily without a relaxer. The exclusive Thermal Active Smoothing technology helps control frizz, lock in shine and resist humidity, leaving hair noticeably straighter. ItÕs also available in Regular strength for normal hair types and can be used on color-treated hair. SRP: $8.99 softsheen-carson.com 800.442.4643 The ApHogee Mousse for Straightened Hair is infused with silk proteins, wheat germ and evening primrose oils to prevent curl reversion and reduce styling damage. Its clean-rinse formula provides a sleek, medium hold without heavy buildup. SRP: $6.99 aphogee.com 855.274.1313 Recently voted ÒBest Thermal ProtectorÓ by stylists in Beauty Launchpad magazine, Crack Leave-In Styling Aid and Treatment smooths, shines, detangles, defrizzes and can either define or straighten curly hair. It offers the volume of a Brazilian blowout without harsh chemicals. It is even safe to use on extensions. A pea-sized dab of this cream formula tames unruly tresses. prolocksusa.com 800.645.1616 Umberto Beverly Hills Umberto Beverly Hills Collagen Pre-Shampoo Treatment infuses dry and damaged hair with hydrolyzed collagen. Applying the treatment to the hair 10 minutes before showering allows it to work, leaving hair silky, shiny and smooth without static or frizz. ItÕs the perfect pretreatment for any straightening regimen. SRP: $12.99 umbertobh.com 310.274.6395