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Doo Gro Infused with wild cherry extract and full of natural vitamins and herbs, Doo Gro's Tingling Gro Shampoo gently cleanses the hair and relieves dry, itchy scalp while promoting new growth. It can be used on all types of hair. Gro Repair Conditioner reverses the damage from chemical treatments and heat styling. The conditioning formula adds body, reduces breakage and helps mend split ends while providing deep conditioning and frizz control. Triple Strength Growth Detangler makes hair easy to comb-through and style while adding shine and smoothness to all textures and styles. The lightweight leave-in product helps moisturize, reduces breakage and keeps hair healthy and manageable; and can be used on wet or dry hair. SRPs: $5.99 to $6.99 each doogro.com, 877.436.6476 Nene's Secret Nene's Secret Best Beauty Butter repairs and nourishes the hair and scalp with shea butter, baobab extract and macadamia nut extract. It can be used on wet or dry hair to add shine and hydration. Curly & Cute Curl Creme gives curls bounce and body while providing deep conditioning. It's appropriate for all hair textures and can be used after shampooing, between shampoos or as a curl revitalizer. Ghana chocolate, macadamia nut butter and African shea butter help to seal in moisture and promote new growth. Perfect Pretty Pudding makes curls and waves behave perfectly. Kalahari melon seed extract, baobab extract and macadamia nut extract strengthens curls and adds shine. Apply before styling to create twists, coils, curls or waves, or apply to dry hair for added control. SRPs: $8.99 each Creme and Pudding; $12.99 Butter nenessecret.com 212.286.2860 Jane Carter Solution Jane Carter Solution's Hydrating Invigorating Shampoo is SLS- and paraben-free and doesn't strip hair of natural oils. It protects natural moisture, builds strength and encourages growth. It's gentle enough for all ages and all hair types. The Natural Twist Out Foam gives definition and style to curls and natural hair while hydrating and smoothing the hair cuticle. It can be used on wet hair to define curls or dry hair for double-strand twisting. Natural ingredients—including rosemary, sage and glycerides— leave hair shiny, soft and strong. For incredibly curly hair, try Incredible Curls to add definition to loose, curly and wavy hair while it strengthens hair and eliminates frizz. It's lightweight and contains shea butter and avocado oil for deep moisturizing. It dries soft and shiny without any "crunchy" texture and is designed for medium-to-fine hair. SRPs: $10 each Shampoo and Foam; $20 Incredible Curls janecartersolution.com, 877.424.7227 Check out the newest specialty butters, creams and leave-in treatments! Strength of Nature African Pride Shea Butter Miracle Silky Edges smoothes out rough hairline edges while reducing the daily dryness and breakage that come with chemical treatments and heat damage. It adds a natural sheen to hair without weighing it down. Strength of Nature's Beautiful Textures Curl Definer Styling Custard combines natural oils, butters and conditioners for the best in curl definition. It can be used on both wrapped and rolled hairstyles and with all hair textures. Elasta QP Olive Oil & Mango Butter Curl Wax provides heat protection while keeping hair soft, silky and full of body. Olive oil and mango conditions the most-damaged hair while protecting it from heat styling tools. It works well for reversion-resistant heat styling, creating long-lasting curls or straight-press styles. SRPs: $4.99 Silky Edges; $7.99 each Mousse and Wax strengthofnature.com, 888.353.0064 8 November 2013 | beautystorebusiness.com Xtreme Beauty International The Roots Therapy premium haircare system from Xtreme Beauty International boasts haircare products that are enriched with argan and olive oils to promote healthy hair growth, rebuild and strengthen stressed hair, stimulate the hair from the root to tips and nourish the scalp. Roots Therapy Anti Dandruff Shampoo controls and relieves irritation and flaky scalp as it nourishes dry, damaged hair. Roots Therapy Polished Serum is a hair-cuticle smoothing formula that contains argan oil to eliminate frizz. Roots Therapy Polished Edges contains argan oil to give strong, long-lasting hold. The gel formula controls unruly hair and gives a healthy shine. SRPs: $6.95 Polished Edges; $9.95 each Shampoo and Serum xbi.co, 877.920.2878 Farouk From Farouk comes CHI Deep Brilliance Balance Shampoo, which deep cleanses and neutralizes chemically relaxed hair. Chemical residue is removed and hair is returned to its normal pH levels, left clean, balanced and full of moisture. CHI Deep Brilliance Hydration Shampoo binds moisture into hair while providing gentle cleansing and conditioning. With silk, milk proteins and natural humectants, this non-stripping shampoo leaves hair shiny, soft, smooth and tangle-free. CHI Deep Brilliance Silk Keratin 17 is a fortifying, leave-in daily treatment that works from the inside out to help repair damage. It restores hair with natural proteins and amino acids. SRPs: $30.50 Silk Keratin; $1.34 to $30.50 Hydration Shampoo; $5.50 to $30.50 Balance Shampoo farouk.com, 800.237.9175