Beauty Store Business

NOV 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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Products For Your Face For the Bride To Be and More Mother's Little Helper MitoQ is an antiaging face cream that is marketed as the only topical cream proven to deliver ubiquinone to mitochondria at levels shown to have an immense effect on rejuvenating the cells, encouraging the natural production of collagen and elastin and leaving skin looking radiant with a lit-from-within glow. It's proven to be 1,000 times stronger than CoQ—a molecule used in the world's best antiaging products— and fades scars, brown spots and discoloration; lightens and brightens the skin and reduces blemishes. Visit mitoq.com. Mirabella Bride has launched the Bohemian Bridal Makeup Kit, which includes makeup in warm pink, peach and brown hues and a face chart showing where to apply makeup, step-by-step application tips and a QR code linking to artistry video. It features five neutral eye shadows and an eye definer in rich brown; a mineral-based blush duo; a perfecting lip definer; lip color; lip sheer and lip gloss. The lip products moisturize the lips while adding long-lasting color. Call 661.702.9910 or visit mirabellabride.com or mirabellabeauty.com. Mustela introduces the Stretch Marks Survival: Belly and Bust Essential Starter Set. Stretch Marks Double Action reinforces the skin's elasticity and suppleness while stimulating cell renewal to prevent the development of stretch marks and reduce existing stretch marks. Avocado peptides ease skin sensitivity and shea butter hydrates. Specific Support Bust soothes breast tightness and relieves skin tension while strengthening skin elasticity and suppleness. All products are hypoallergenic, developed under medical supervision and clinically tested. Call 800.422.2987 or visit mustelausa.com. Glorious Lashes For Firm Curls Hair Therapy You're Such a Rock Star! Hair Loss Control Clinic presents CompleteLash Triple Action Lash Accelerator that's marketed as a formula that will increase the length, thickness and fullness of eyelashes and eyebrows in four to six weeks. It's been clinically tested with ophthalmologists and physicians to be as safe as it is effective and is designed to prevent and repair damage to eyelashes and eyebrows caused by cosmetics or environmental influences. Natural botanicals, vitamins and nano-peptides condition and improve flexibility resulting in fuller, thicker and darker eyelashes and eyebrows. Call 877.452.2123 or visit completelash.com. Affinage Styling presents Curl Cream Firming Cream that's formulated to lock in fierce, shiny curls without the familiar crunch of many styling creams. The consistency is never sticky or heavy and its lightweight combination of cream and serum imparts body and bounce to curls while controlling frizz and giving definition. It can be used alone for a natural look; on wet hair and dried with a diffuser or on dry hair to really define curls. Call 760.597.2929 or visit affinage.com. Therapy-G presents its Scalp BB Anti-Aging Shampoo that helps to treat thinning hair as part of a fourstep approach. The shampoo features a combination of age-defying, clinically proven peptides: matrixyl, argireline and capixyl. These peptides target the main causes of hair loss to help stimulate cell renewal and collagen production while also strengthening the elasticity and structure of the scalp to—as the company markets the products—reverse the aging process. Call 888.367.4251 or visit therapyg.com. The Rock Star Glitter Mini Professional Nail Art Kit from Cina Pro Nail Creations features 10 fabulous glitters for the rockingest nail art. The glitters come in silver, gold, yellow, green, rose, pink, red, light blue, magenta and dark blue; wearers can rock a different color on each nail, use them solo or layer several colors for an ombre look. The glitters can also be used on a single finger as an accent nail. The kit comes with an orangewood stick. Call 800.762.6245 or visit cinapro.com. ■ 68 November 2013 | beautystorebusiness.com

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