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Fantasia Hair Care Enhance natural curls and eliminate frizz with Fantasia's Argan Oil Curl Define Creme. Tight curls are loosened and smoothed as the serum repairs damaged hair and adds shine. It's formulated with argan oil, which contains omega 3 and omega 9 fatty acids—both of which absorb into the hair shaft and improve hair texture. The lightweight product means no buildup, and it can be used on both fine and coarse hair types. Argan Oil Smoothing Serum gives straight styles a smooth, shiny look while keeping hair soft and manageable. The argan oil helps protect hair from heat styling and shields the hair from UV rays. Hair elasticity is improved, reducing breakage and repairing split ends. It's great for all hair textures and perfect for hair that is chemically treated. Suggested retail prices: $11.95 each fantasiahaircare.com, 800.426.3030 SoftSheen-Carson Dax Hair Care New from SoftSheen-Carson, the Dark and Lovely AntiReversion Cream Serum helps extend the look of just relaxed hair for up to six weeks. Featuring exclusive humidity block technology, the serum wraps each hair strand to seal in straightness and block excess moisture. Hair is left smooth and frizz-free. Optimum AMLA Rejuvenating Oil contains Indian amla oil to transform hair from dry and damaged to sleek and healthy while conditioning the scalp. It can be used as a pre-shampoo deep conditioner or as a finishing shine booster. Au Naturale Beyond Gentle & Sulfate-Free Wash is a mild shampoo for those who wash their hair frequently and like "wash-and-go" styles. Natural hair is nourished with mango oil and strengthening bamboo milk, leaving hair soft and frizz-free. The wash is free of parabens, petrolatum and mineral oil. SRPs: $8.99 Serum; $9.99 each, Oil and Wash softsheen-carson.com 800.442.4643 Roots Bergamot Butter from Dax Hair Care is made with bergamot oil and provides deep conditioning. It's free of petrolatum and mineral oils. Use as a styling aid on wet hair, or apply directly to scalp to fight dry, itchy skin. Roots Hair Mayonnaise helps protect hair against free radicals while reducing breakage, soothing dry scalp and binding in moisture. It can be used as a regular conditioner or a deep conditioning mask. Roots Nutra-Blend Oil is a daily leave-in conditioner that revitalizes dry hair and provides natural moisture. With almond, avocado and olive oils, hair is rejuvenated, reducing frizz and breakage while adding shine. It's free of petrolatum, mineral oil and silicone and is suitable for all hair types and relaxed or color-treated hair. SRPs: $12.37 each, Oil and Mayonnaise; $13.50 Butter daxhaircare.com, 866.329.9297 THE BEST IN CARE FOR YOUR HAIR Multicultural haircare is a fast-growing niche. Check out the latest products. by Jody Ellis Straight Arrow From Straight Arrow's Herbal Gro line comes Mane 'n Tail Wrap 'n Set Mousse, which offers maximum hold for everyday styling as well as wrapping, setting or molding hair. The olive oil complex and natural herbs add shine while the alcohol-free formula protects hair from dryness and breakage. Mane 'n Tail Anti-Frizz 'n Shine Serum gives all hair types incredible luster while smoothing flyaways and protecting hair from damage. It can be used on wet or dry hair. Revive the hair and scalp with Mane 'n Tail Hair 'n Root Strengthener, a leave-in spray conditioner formulated with olive oil complex and other natural ingredients. It leaves hair glossy and moisturized while both reducing and repairing breakage. SRPs: $5.99 to $6.50 each manentail.com, 800.827.9815 6 November 2013 | beautystorebusiness.com ApHogee Mixed Chicks Keratin & Green Tea Restructurizer from ApHogee is a spray-on conditioning formula with keratin proteins and green tea that reduces breakage and repairs split ends. Essential Oils for Hair is infused with vitamins, herbal extract and sweet almond oil. It can be used as a hot oil treatment or as a leave-in treatment for scalp and braids to reduce breakage and aid in hair growth. Enjoy deep moisture without oily residue Moisturizing Oil Sheen that conditions without weighing down the hair. Made from herbal essential oils and vitamin E, this spray-on treatment works on all hair types and can be used before styling for heat protection or sprayed onto finished hair for a smooth and shiny finish. SRPs: $5.99 Oil Sheen; $7.59 Essential Oils; $8.99 Restructurizer aphogee.com Mixed Chicks Sulfate Free Shampoo contains olive oil, avocado oil, aloe and sweet almond and sesame seed oils to clean hair gently. It's perfect for chemically altered or unruly locks. Hair is left smooth, soft and manageable. Deep Conditioner keeps hair safe from thermal damage while making straightened hair shine or curls pop. Safflower seed oil penetrates deeply into the hair shaft, providing extreme conditioning and helping to reconstruct damaged hair. It works well on all hair styles and textures. Leave-in Conditioner is designed for anyone with curly, frizzy or hard-to-manage hair. The lightweight formulation hydrates and protects while restoring hair health and taming frizz, even on chemically treated hair. SRPs: $14.99 to $45 Shampoo; $10.99 to $45 Deep Conditioner; $16.99 to $50 Leave-In Conditioner mixedchicks.net, 818.888.4008