Beauty Store Business

NOV 2013

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News ANDIS PARTICIPATES IN NEW YORK FASHION WEEK Cosmetic Executive Women has slated "The Evolution of Beauty Retail"—a panel discussion with top executives from Beauty Collection, Target and HSN—for its West Coast Women and Men in Beauty Series Nov. 19 at the Fairmont Miramar Hotel & Bungalows in Santa Monica, California. Shawn Tavakoli, CEO of Beauty Collection, Christina Hennington, vice president merchandise manager of beauty and personal care at Target, and Anne Martin-Vachon, chief merchandising officer at HSN, will each detail how beauty brands can catch their attention, get placement and sell through. The moderator will be beauty and lifestyle expert Martha McCully. The event is open to CEW members and nonmembers. A membersonly cocktail party begins at 6 p.m. The presentation is scheduled from 7:30 p.m. to 8:45 p.m. For more info and to purchase tickets, visit cew.org. New York City-based CEW is a nonprofit professional organization with more than 5,500 female and male executives in the beauty and related industries. It also hosts events for the beauty community in Los Angeles. Shawn Tavakoli Christina Hennington Anne Martin-Vachon THE MAKEUP SHOW ANNOUNCES 2014 ADDITION IN DALLAS NEW LEADERS HEAD UP PBA As of Sept. 1, Scott Buchanan of Scott J Salons & Spas is leading the Professional Beauty Association's board of directors as chair for 2013 and 2014. That's the second time a salon owner is chair. Reuben Carranza of Wella, the Salon Professional Division of P&G;, is serving as vice chair. Also, new to the PBA board are Kevin Barrett of Fromm International and Cynthia Heisser of Ultimate Beauty Cos. Photography: Elizabeth Yong, Forever Yong PR; Hair: Keith Neal and team for Andis; Makeup: T. Cooper and Dana D'Arcy for Metro Look. American designer LaQuan Smith debuted his spring/summer 2014 collection, "Dark Summer," Sept. 10 during New York Fashion Week. To complete the look of transitional casual wear, lead stylist Keith Neal for Andis opted for hair off the face to reveal dewy skin, neutral lips and played-up eyes. "LaQuan was inspired by the casualness of summer and wanted that carried through the hairstyle, while still looking chic," says Neal. "We choose a midhigh ponytail and two models wore a light Caesar, the ultimate in casual elegance." For the ponytails, hair was prepped with the Pro Dry+ Hair Dryer with the comb attachment to help straighten hair, followed by the Titanium Curved Edge Flat Iron to smooth the surface before gathering and securing hair in back. The ponytail was then curled with 1-inch and 1.5-inch Titanium Curling Irons to create volume. Some hair extensions were used. Neal used the Excel Ultra Detachable Blade Clipper with #1 blade to create the light Caesar on two models. "Her confidence and bone structure will make an extreme short cut feminine and sexy," adds Neal. "To keep the look soft, edge with a Trim'N Go Trimmer, but don't create hard masculine lines. You want her to look neat, but not structured." CEW'S NEXT WEST COAST PROGRAM IS "THE EVOLUTION OF BEAUTY RETAIL" Scott Buchanan Reuben Carranza 56 November 2013 | beautystorebusiness.com The Makeup Show will debut a fifth U.S. show next year in Dallas. "With Dallas being known as one of the centers of the beauty and salon industries, it was a natural choice for our new location," says Shelly Taggar, vice president of The Makeup Show. "It is not only a city that will easily welcome our southern artists but also our international attendees." Taggar adds, "We are excited to not only have The Makeup Show Dallas in 2014, but for another full year of inspiration, beauty and education at four other sites: Los Angeles, New York City, Chicago and Orlando." All five shows will bring beauty pros an industry event with appearances from world-renowned celebrity makeup artists, more than 75 top beauty brands and exclusive product launches at show-only prices. Here are the 2014 dates: • The Makeup Show LA at the California Market Center, Saturday, March 1, and Sunday, March 2 • The Makeup Show NYC at the Metropolitan Pavilion, Sunday, May 4, and Monday, May 5 • The Makeup Show Chicago at the Bridgeport Art Center, Saturday, June 7 and, Sunday, June 8 • The Makeup Show Dallas at the Hyatt Regency Dallas, Saturday, Sept. 27, and Sunday, Sept. 28 • The Makeup Show Orlando at The Peabody Hotel, Saturday, Nov. 15, and Sunday, Nov. 16 For more information, visit themakeupshow.com or call 212.242.1213.

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