Beauty Store Business

NOV 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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ProLocks USA Miss Jessie's Crack Addictive Leave-In Styling Aid instantly smoothes, shines, protects, detangles and nourishes kinky, curly and unruly hair; it works to tame the frizziest of hair in a snap. The formulation provides an instant barrier from humidity, sun, chlorine and salt water. It can be used on hair extensions as well. Crack helps decrease blow-drying time with a lightweight formula that actually increases hair strength and elasticity, according to professional stylists commenting on the company's website. It works on anyone's hair. Available in November 2013 are the Clean & Soaper Shampoo and In Treatment Conditioner (not shown). The duo is infused with the "Crack" formula to instantly detangle, protect, smooth and nourish dry, damaged, stressed-out hair. Both the shampoo and conditioner work on all hair types, from fine to thick and from smooth to coarse, kinky and textured, to name a few. ProLocks products are cruelty-free and contain no sulfates, sodium and parabens. SRPs: $19.95/2.5 oz. and $12/1.25 oz. Crack; $18/10 oz. and $40/33.8 oz. each Shampoo and Conditioner prolocksusa.com, 800.645.1616 Floclaire Jelly Soft Curls styler is specifically designed to leave curls soft and crunch-free while giving them shine and hold. Pillow Soft Curls styling lotion offers big, soft, curly hair without static in a lightweight, crunch-free formula. Quick Curls is a weightless, fast-acting spiraling cream that's ideal for finger-styling the hair. None of the products are chemically altering. SRPs: $14/8.5 oz. Jelly Soft Curls; $22/8.5 oz. Pillow Soft Curls; $32/8 oz. and $9/2 oz. Quick Curls missjessies.com, 888.537.7436 ULTIMATE Moroccan Argan Oil soothes, hydrates and protects the hair. Argan oil is rich in natural nutrients, vitamin E, phenols and keratin. It contains high levels of unsaturated essential fatty acids that smooth the hair cuticle, replenish moisture and restore shine. The collection includes Oil Treatment, Clear Hydrating Shampoo, Clear Hydrating Conditioner, Instant Repairing Mask, Curl Defining Essence, Fresh Moisturizing Cream and Cuticle Sealing Spray. ultimatearganoil.com, 888.377.9187 ■ Jody Ellis is a freelance writer based in Alaska. She has co-authored an Alaskan cookbook titled What's Cooking, Alaska? B r i g ht e n U p t he C o u n t e r with NEON COMBS Your Best Source for Beauty, Barber & Spa Supplies Call us today for a current catalog 800.645.5118 10 November 2013 | beautystorebusiness.com | www.burmax.com

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