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8 November 2015 | beautystorebusiness.com WEB RECRUITING: ANYTIME'S THE RIGHT TIME "I highly recommend Web recruiting to begin preliminary conversation," says Addie Burnette, senior account manager at StyleNet (stylenet.com). "If the busi- ness successfully promotes who [it is] as a whole through social-media branding, this attracts potential employees that are drawn to [its] brand [and] attract a more potential fit." Adds Kate Frost, digi- tal and social-media manager at Ricky's NYC (rickysnyc.com): "Your customers and employees are online, so it only makes sense to begin the conversation there." Mobile has also immensely increased the window of opportunity for job seek- ing during the day. Forty-seven percent of mobile job seekers say they look for their next gig while in bed, and 38% do it during their commute. A full 36% look for work while they're at restaurants. Even the restroom is apparently a good place to look for employment: 18% of job seekers do it there on mobile devices. SOCIAL MEDIA IS STILL HOT All digital recruiting tools considered, social media is especially hot, with 93% of companies surveyed saying they're currently using the medium to recruit, or plan to use the medium, according to the 2014 Jobvite Social Recruiting Survey. The reason? Social media is paying off. Fourteen percent of recruiters using the medium say they're able to fill job open- ings more quickly using social, and 13% reveal that the caliber of candidates they find on social media is superior to those they find via other channels. "Social recruiting provides a way to quickly and easily find those 'under the radar' candidates—people who might not be actively looking for a role, but who are a perfect fit for open positions at your company," says Dan Finnigan, president and CEO of Jobvite (jobvite.com). "Fast-growing companies can't wait for a position to open to [conduct] individual candidate searches," says Finnigan, adding that, "They need to hire constantly to grow. That means they need to reach passive candidates, keep an eye on their recruiting pipeline and constantly engage potential hires, which is precisely what Jobvite enables them to do." All told, 73% of recruiters surveyed say they've hired at least one employee using social media. Not surprisingly, Facebook is the No. 1 spot job seekers turn to when looking for a job via social media. A full 83% of job seekers cruise Facebook regularly when scouting for a new position, according to the survey. Recruiters are also using Facebook and other social-media sites to size up job candidates. Fifty-five percent of recruit- ers say they've reconsidered a candidate based on what they've gleaned from that person's presence on social media. WHAT'S NEW IN DIGITAL RECRUITING Fortunately for beauty stores looking to up their game in digital recruiting, many of the tools have received major upgrades during the past year, mak- ing it even easier for beauty stores to snag prime candidates. These include social-media sniffers, mobilized career websites, drip email marketing and video interviewing tools. Moreover, given that everyone and their grandmothers seem to walk around with a smartphone these days, many beauty stores would do well to make their website career pages mobile-friendly. "Companies are losing potential can- didates simply because they are not equipped to receive candidate submissions from mobile devices," says Mike Pauletich, a vice president at Jibe (jibe.com). Essen- tially, Jibe's mobile job search and apply solutions rectify the problem quickly, as does a similar solution from iMomentous (imomentous.com). The beauty of both solutions is that their mobile-friendly career sites are designed to interface seamlessly with the most popular recruit- ing software—including much of the recruiting software that beauty stores may already be using on their PCs or via other services. Meanwhile, recruiting via email has also been given a face-lift with auto- mated drip email programs, such as the one offered by Happy Grasshopper (happygrasshopper.com), designed to court desirable prospects with profes- sionally written pitches that can be released on a timetable. 83% of job seekers cruise Facebook regularly when scouting for a new position. It was signifi cantly easier to fi nd a job in 2014, as compared to the year prior, according to Jobvite. Now is the Time to Switch to Clipper Ease! D esigned for Beauty Shops, Barber Shops, Pet Salons and Animal Hospitals. Disinfects and lubricates hair clippers. Leaves a light lubricating film on clipper blades that reduces friction, smooths the clipping action and prolongs the life of the blade. Cleans and cools. Clipper Ease sprays away hair, dandruff and dust particles, and cools the blade. Another Fine Product from the William Marvy Company. 651-698-0726 800-874-2651 (U.S./Canada) FAX 651-698-4048 1540 St.Clair Avenue St.Paul, MN 55105 wmmarvyco.com Image courtesy of Joe Dysart