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beautystorebusiness.com | November 2015 1 On The Cover Mixed Chicks co-founders Kim Etheredge (left) and Wendi Levy. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. DEPARTMENTS 4 Beauty Culture Are you in a wrinkle-prone state? Plus, the best celebrities to work with. By Manyesha Batist 14 Product Of The Month * BELLAMI Hair is your one-stop beauty shop! By Breanna Armstrong 36 Focus On … Clippers Today's hair clippers create precision and versatility for stylists. By Ann H. Carlson FEATURES 6 Web Recruiting Search the Web for the best employees. By Joe Dysart 16 Multicultural Moguls Let your natural hair be defi ned, not your race. By Karen Wilhelmsen 48 Mobile Email Marketing Don't miss out on this crucial marketing tool. By Joe Dysart MERCHANDISE 24 Control Those Coils The best of textured hair. By Katie O'Reilly 40 Create Beauty Destinations Unique products that will help your beauty store. By Jody Ellis COLUMN 30 Beauty & The Law Jean Warshaw writes about beauty products' ads and claims. CONTENTS November 2015 Vol. 21 No. 11 See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), November 2015 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 2 Editor's Note 54 Products 60 News 72 Calendar 75 Ad Index 76 The Last Page 24 48 40