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70 November 2015 | beautystorebusiness.com News HOST A POP-UP ACCESSORY CONSIGNMENT TRUNK SHOW IN YOUR BEAUTY STORE Design Parliament, an importer of European and Canadian designer brands, has announced its new accessory trunk-show concept for boutiques, salons and spas. The pop-up features a curated collection of handmade products from around the world showcasing hair accessories, jewelry, scarves and handbags ready for sale. The designer accessory brands are: Moliabal from Milan; TOV Essentials from Amsterdam; So Pretty by Cara Cotter from Canada; Whitney Rorah Scarves from Mongolia, Tuscany and India; Katherine Kwei from New York; and Marjorie Renner from Paris. The setup is seamless with easy-to-follow picture instructions and labeled packaging. The trunk includes display fixtures and signage, brand and product knowledge as well as product packaging. Scheduling for fall 2015 has now begun. The show can be scheduled for up to three days. There are no fees or minimum-order requirements. Stores only pay for items they sell during the show. Shipping labels and inventory sheets are included. For more information or to schedule a show, contact Meghann Schense, Meghann@designparliament.com, 402.689.3661. ■ IN-STORE SHOPPERS ARE INTERESTED IN WI-FI AND LOCATION-BASED SERVICES Shoppers are very interested in Wi-Fi and location-based in-store services, such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual installment of the Zebra Technologies Corp. Global Shopper Study. "As online and mobile shopping become more prevalent and accepted worldwide, the importance of the cus- tomer experience remains high—as noted by the majority of respondents who would buy more merchandise from retailers they believe provide better customer service," says Nick D'Alessio of global retail solutions development for Zebra Technologies. "Mobile tech- nology helps provide real-time visibility of product availability, flexible delivery and payment options—freeing retailers to focus on the shopper experience and delivering personalized service to customers." The study identified that 34% of shoppers believe they are better connected to real-time information than in-store associates. Meanwhile, 64% of shoppers would be willing to purchase more merchandise if they received better customer service; and 5% value retailers who use technology to make the shopping experience more efficient. Also: • 76% of shoppers feel positive about shopping in stores, and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience • 52% of shoppers "showroomed" or looked at items in-store but purchased them online • More than three in 10 shoppers would prefer to go to a retail store to pick up items purchased via online or mobile channels • Retailers can recover 66% of out-of-stock incidents by offering shoppers an immediate discount • Nearly eight in 10 respondents are willing to share some level of information with retailers—though retailers rank low on the list of institutions that shoppers trust with personal data • 65% of shoppers value retailers who give the flexibility to control how personal information is used to tailor experiences Nearly 2,000 shoppers in Australia, Canada, China, England, France, Germany, Italy, Japan, Spain, Singapore, Thailand and the United States were surveyed for the Global Shopper Study. Infographic courtesy of Zebra Technologies/ZIH Corp. Original Pedi-Sox ® Tower Display No Shelf Space Needed Showcases Beautifully Works like a Clip-Strip Holds 16-20 pairs Pedi-Sox ® The Authentic Original ™ • Keep Freshly Pedicured Feet Comfy & Clean • Softer Skin & Heels • Toenails Dry Flawlessly • Spa/Home/Yoga • 35 Fun Colors & Styles www.OriginalPediSox.com 888 536 1577 Toll Free FB • Tumblr • Twitter