Beauty Store Business

NOV 2015

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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24 November 2015 | beautystorebusiness.com CONTROL THOSE COILS Customers have untamable hair? Check out these products to tame the most unruly locks with a gentle touch. by Katie O'Reilly ProLocksUSA ProLocksUSA's Crack Original Styling Crème not only smooths and shines even the most unruly hair, it helps to block humidity and can eliminate up to 95% of frizz. The lightweight cream is non- greasy and protects hair from heat styling, chlorine, salt water and sun damage. It's safe for extensions and can be used to either straighten or define curls. Suggested retail price: $22 2.5-ounce tube prolocksusa.com, 800.645.1616 Dark and Lovely Inspired by the L.O.C. Method ("L" for liquid leave-in to prep hair, "O" for oil to moisturize and "C" for cream to seal it in), a popular layering technique used by women with naturally curly hair to maximize moisture retention, the new Dark and Lovely Au Naturale Moisture L.O.C. collection infuses hair with moisture, leaving curls plush and pliable. Formulated with a powerful combination of nurturing ingredients including coconut and moringa oils, this product line penetrates deep inside the hair; leaving hair deeply nourished, shiny and healthy for a full week. softsheen-carson.com ApHogee ApHogee Curlific! Moisture Rich Leave-In is a creamy and rich formula that seals in moisture and protects the hair from styling damage due to heat and friction. It works to improve the look and feel of hair by restoring its bounce and elasticity. Use daily prior to styling touch-ups. SRP: $8.99 8 ounces aphogee.com, 855.274.1313 Mixed Chicks The Morning After Redefining Foam from Mixed Chicks is a next-day refresher for yesterday's curls. It's formulated to give hair a fresh look for the new day. Apply it to dry hair to give curls new life without having to wash and restyle the hair. The formula helps to tame and relax frizzy curls. SRP: $14.99 mixedchicks.net 818.888.4008 Model image: gettyimages.com

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