Beauty Store Business

JUN 2014

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46 June 2014 | beautystorebusiness.com Credit card security breaches are happening more frequently. Take steps to avoid penalties and protect your customers. by Phillip M. Perry CREDIT CARDS. WHAT WOULD TODAY'S RETAILER DO WITHOUT them? If you're like most merchants, you've found that the ubiquitous plastic card has become the default transaction tool for purchases large and small. But there's a hidden danger in being too cavalier about how your staff handles credit card transactions. You can be hit with costly fines and penalties if you ignore increasingly tight regulations governing the protection of customer data, especially if your violation leads to an actual release of customer information into criminal hands. "Merchants who store, process or transmit credit card data need to understand they have a responsibility to protect that data," says Mark Burnette, a partner with LBMC Security & Risk Services (lbmc.com) a Nashville, Tennessee-based consulting firm. Protecting Sensitive Customer Data Thinkstockphotos.com P r o t e c t i n g C u s t o m e r D a t a . i n d d 4 6 Protecting Customer Data.indd 46 5 / 2 / 1 4 1 1 : 0 7 A M 5/2/14 11:07 AM

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