Beauty Store Business

JUN 2014

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66 June 2014 | beautystorebusiness.com News C.O. BIGELOW OFFERS BEAUTY RETAILERS FOUR UNIQUE BRANDS FROM ABROAD C.O. Bigelow—which represents the heritage of multigenerational family businesses from around the world—is now offering four brands to select beauty retailers: Proraso from Italy, Les Floralies from New Zealand, Alighiero Campostrini from Italy and Marvis from Italy. • Expert Italian barbers have favored Proraso formulas since 1946. The new Proraso Protective & Moisturizing Collection keeps shaving simple, sophisticated and enjoyable with its extra-comforting and skin-soothing formulas that contain aloe vera and vitamin E. Featured are the paraben-free Proraso Protective & Moisturizing Shaving Cream and the Proraso Protective & Moisturizing After Shave Balm. • The Les Floralies Apothecary Sniff Box is a calming "sleep easy" blend of neroli, lavender and chamomile essential oils. It contains aroma beads infused with a special aroma- therapy blend created by Mary Wakefield, a leading aroma therapist in New Zealand. Customers open the box, take a few breaths and receive aromatherapy benefits. • The Alighiero Campostrini Season Collection Bar Soaps are skin-softening, antioxidant- rich and made with 100% olive oil. This ancient recipe uses a traditional boiled process where only pure olive oil is used throughout the soap production. Each fragrance uniquely represents the tastes associated with the variety of flavors found in olive oil. The bars are available in linen, cotton, cashmere and silk. • Housed in elegant metal tubes, Marvis toothpastes blend the aroma of mint with original notes for lasting freshness and taste sensation throughout the day. The toothpaste collection is made up of Classic Mint, Aquatic Mint, Ginger Mint, Jasmin Mint, Whitening Mint, Cinnamint and Amarelli Licorice. They come in full and travel sizes. There is also a new Marvis Mouthwash Concentrate Strong Mint. It's alcohol-free and uses natural extracts to protect teeth from bacteria and prevent cavities. To add any of these brands to your offerings, contact C.O. Bigelow's Christine Carr, 212.533.2700, ext. 140, christine@cobigelow.com. EBC 2 0 15 TO BE HELD APRIL 18-19 IN SOMERSET, NEW JERSEY The Eastern Buying Conference—which took place March 30-31 at the Trump Taj Mahal in Atlantic City, New Jersey—is moving to the Garden State Convention Center in Somerset, New Jersey, next year. The 2015 dates for the trade show that draws beauty retailers and beauty distributors and is hosted by the Northeast Beauty Rep Association—also known as NEBRA or NeBRA—are April 18-19, back to a Saturday-Sunday format. The dates are well after Easter and Passover in 2015 too. The EBC is sponsored by six manufacturers rep fi rms: BTB Sales & Marketing, CFN Beauty Representation, Gerry Udell Inc., Jay Halaby and Associates, The Kirschner Group and VNC Sales & Marketing. The convention center and host hotel are about 30 miles from Newark Liberty International Airport. The host hotel will be the Holiday Inn Somerset, across the street from the convention center. It features a 24-hour fi tness center, free Wi-Fi throughout the hotel, a restaurant, a sports bar and a free shuttle. Room rates for the EBC 2015 will be $99 per night. Set-up day for exhibitors will be April 17, a Friday. Also, booths will now be 10 x 10. Look for more information about the EBC 2015 at easternbuyingconference.com or contact show manager Patty Paletto, easternbuyingconf@verizon.net, 201.489.8096 (phone/fax). SPILO WORLDWIDE ADDS NEW VICE PRESIDENT OF MARKETING Spilo Worldwide has appointed Nikola Cline as vice president of marketing. Cline joins the professional-beauty manufacturer, master distributor and importer with more than 18 years of experience in the professional- beauty industry through top brands such as Paul Mitchell, Sebastian and Nexxus. She most recently served as senior director of marketing for John Paul Mitchell Systems. She has a wealth of experience in driving brand growth, developing award-winning products and forming global partnerships. In her role at Spilo, she is focusing on strategic-marketing programs and product innovation to drive future sales. Some big Spilo initiatives will debut at Cosmoprof North America in July. LBP'S CARRANZA NAMED PRESIDENT OF R+CO Luxury Brand Partners has announced Reuben Carranza as president of R+Co, a new professional haircare line scheduled to launch in May 2014. R+Co brings together a collective of top stylists—led by Howard McLaren, Thom Priano and Garren—to celebrate the culture of hairdressing, provide high-performance products and offer education. For the past eight years, Carranza served as CEO of North America for Wella, the Salon Professional Division of P&G;, where he led a portfolio that included Wella Professionals, Clairol Professional, Sebastian Professional and Nioxin. Carranza is based out of the brand's Miami headquarters. R+Co will be sold in top salons around the country, C.O. Bigelow, Space NK apothecaries and Bluemercury, according to company officials. N e w s 0 6 1 4 . i n d d 6 6 News 0614.indd 66 5 / 2 / 1 4 2 : 4 5 P M 5/2/14 2:45 PM

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