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60 June 2014 | beautystorebusiness.com significantly evolved since its inception yet still stays true to its original values of integrity, excellence, customer focus and professional growth. We've had many successes and, as expected, faced a number of challenges through the years. But we're proud of our ability to overcome challenges and sim- ply look at a challenge as an opportunity to better our company and improve our customer experience. Fromm has had many accomplish- ments, including: • 1987: Invention of the "Try-It" card with the "self-selling shear" • 2001: International Design Excellence Award for Product Innovation for Fromm's Flex 4000 Shear • 2009: HOW magazine Merit Award: André Salon Apparel Line packaging Our growth, meanwhile, has been impressive. Some highlights include: • 1968: The company begins selling Fromm Shears and marketing German- made shears • 1992: Fromm launches the André Salon Apparel Line, which has grown to one of the top-three salon-apparel brands in the industry • 2003: Fromm acquires the Diane Products Co., expanding into salon essentials • 2009: One of the largest cosmetology school chains in the country reached out to Fromm as a solution for its school-kits needs. Fromm now supplies to the largest schools in the nation and continues to grow in beauty education • 2014: Our revolutionary rebranding! What are some best-selling products Fromm now offers? Our three brands—Diane, 1907 and Fromm—supply stylists with valuable tools at different levels. For students, the Diane Flat Iron D4020 has found popularity because of its durability and longevity. The tourmaline- ceramic-coated plates are refined enough to serve students through early employment. The Diane Softees Towels, on the other hand, have flourished because of their universal quality standards. Their long-lasting microfiber is six times more durable than cotton and three times more absorbent, which makes them perfect for the salon—and their affordable price makes them accessible to students. 1907 thrives because of its natural esthetics and reliable designs that any emerging stylists can use to perfect their craft. Our 1907 Original Series Brushes were developed closely with our Salon Advisory Board. Each brush incorporates spherical vents in the handle to increase airflow for a lightweight feel that decreases hand and wrist fatigue as well as palm perspiration. This unique product feature has made 1907 brushes a stylists' favorite. And, of course, our 1907 Razor Strops remain popular among barbers for being the only strop made in the United States. Fromm's premium line is for the expe- rienced and accomplished professional. The Black Collection of Fromm Shears showcases the best of the best. Each pair is German-engineered and expertly Continued on page 70 "Our 1907 Original Series Brushes—a stylists' favorite— were developed closely with our Salon Advisory Board." A R e v o l u t i o n a r y R e b r a n d . i n d d 6 0 A Revolutionary Rebrand.indd 60 5 / 2 / 1 4 1 1 : 1 0 A M 5/2/14 11:10 AM