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2 June 2014 | beautystorebusiness.com See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), June 2014. Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Periodicals postage paid at Van Nuys, CA, and at additional mailing offices. One-year subscription: U.S. $24; Canada & Mexico $48; other international $72. Canadian Agreement #40039474. Return undeliverable Canadian address to PO Box 201, Richmond Hill ON L4B 4R5, Canada. POSTMASTER: Send ADDRESS CHANGES to Beauty Store Business, Attn: Subscriptions, PO Box 1072, Skokie, IL 60076-8072. CONTENTS June 2014 Vol. 20 No. 6 On The Cover Sara Pirok, vice president of marketing at Fromm International. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. 18 Perfectly Made Up Makeup is a steadily growing niche—as are the accessories to apply and store it. By Katie O'Reilly 30 Focus On … Nail Treatments Offer customers specialized nail pampering with this selection of treatments. By Ann H. Carlson B E A U T Y 8 The Latest Exciting Must-Haves From NY NOW See our 11 top picks from the winter 2014 edition of NY NOW. By Regina Molaro 16 Upmarket Offerings Here's what's hot in skin care for the face. By Manyesha Batist 8 46 I N T H I S I S S U E 4 Editor's Note 62 Products 66 News 72 Calendar 75 Ad Index 76 The Last Page 32 What a Hot Commodity! Have customers never be at a styling loss again with these hair dryers. By Ann H. Carlson S T O R E 40 Protecting Your Customers' Information Jean Warshaw explains how to protect your customers—and your—sensitive information from security breaches. 46 Protecting Sensitive Customer Data Check out tips on how to prevent privacy breaches. By Phillip M. Perry B U S I N E S S 52 A Revolutionary Rebranding A Q&A; with Sara Pirok, the marketing genius behind the new Fromm. By Tracy Morin 18 T O C B S B 0 6 1 4 . i n d d 2 TOC BSB 0614.indd 2 5 / 2 / 1 4 2 : 4 0 P M 5/2/14 2:40 PM