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82 April 2014 | beautystorebusiness.com News DN CRANE DEBUTS UNDER JHA AT WBC DN Crane under Jay Halaby and Associates was at this year's Western Buying Conference for the first time. This Classic Rep firm (in JHA's terminology)—which was acquired by JHA last August—is off to a fresh start. The logo, banners and image aren't the only new things. The sales team has been increased by adding Lina Garcia to the streets in Southern California as well as getting some help from JHA reps out of state to increase coverage and sales for DN Crane lines in the rest of the western territory. The new division is also using WinRep sales-management software, which has been used by JHA since 2009, and has full office support from JHA's administrative staff. In addition, the firm now represents new brands to the marketplace, including LUXHAIR featuring new hair-fashion pieces from Tabatha Coffey, Daisy Fuentes and Sherri Shepherd; and EDIA Cosmetics For Hair, which offers products focused exclusively for beauty boutiques. Both brands have seen immediate placement and success. The existing DN Crane brands have seen increases as well. OLIVIA GARDEN TOOLS USED ALL OVER NEW YORK FASHION WEEK Olivia Garden was present in full force at the recent New York Fashion Week for the fall/winter 2014 season. With its brushes used in more than 15 different shows, the company's presence was strong and impactful. Olivia Garden co-owner Anne Maza personally attended three shows. "We want to elevate the importance of the tools used back- stage," says Maza. "Hairbrushes contribute to the styling result and its longevity just as much as any styling products." Fashion designer Erin Fetherston chose a 1950s-1960s theme with a Bridgette Bardot feel for her hair creations. U.S. designer Charlotte Ronson—known for her impeccable style and trendsetting designs—chose romance as her collection's theme. Rapture was the theme chosen for the Ruffian collection, presented at the world-famous Lincoln Center where designers Brian Wolk and Claude Morais explored tailored volume and religious silhouettes. "Using the right brushes can be 'life changing' whether at home or backstage at NYFW," adds Maza. "You have to style quickly, beautifully, and it has to last!" ■ ROBANDA IS EXCLUSIVE GLOBAL DISTRIBUTOR OF HYDRA-OIL Robanda International has announced the availability of its new Hydra-Oil brand. The company is the exclu- sive global distributor of the six-products line. Hydra-Oil is a specially formulated blend of essen- tial oils to help diminish the appearance of scars and other skin discolor- ations, such as spots and stretch marks. Products are being sold at Sally Beauty Supply as well as other leading beauty stores. This is the debut of Hydra-Oil in North America. The brand is based in South Africa. The suggested retail prices of porducts in the line range from $15 to $28. o na l ha s ailability il brand. e exclu- or of the specially essen- minish cars lo r- ts . g rth America. i S t h Af i Th t d BLACK 15 IN 1 ENTERS TARGET For the first time ever black 15in1 hair care is available in retail stores. Effective March 1, the complete line was being sold inside select U.S. Target stores and at target.com. Launched in 2011 inside salons nationwide, the brand has adjusted its prices from $18 to $9.99 for each SKU. "With the beauty landscape rapidly evolv- ing, I am thrilled that black 15in1 will now be available in stores to consumers who desire an affordable, luxe hair care line that will simplify their everyday beauty routine," says Larry Gaynor, black 15in1 creator. T air care Bobble Head Business Card Holders NEW! Call now 800.634.8500 or email slenzkes@creativeage.com ONLY . . . . $ 19 95 TWO for . . $ 34 95 each Stylist Business Card Holder 8" tall NEW! THESE BLONDES MEAN BUSINESS Nail Tech Business Card Holder 8" tall NEW! CALL FOR DISTRIBUTOR PRICING Order while supplies last SALON PRICES rst time ever black 1 N e w s 0 4 1 4 . i n d d 8 2 News 0414.indd 82 3 / 5 / 1 4 2 : 0 2 P M 3/5/14 2:02 PM