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76 April 2014 | beautystorebusiness.com News LOXA BEAUTY PREVIEWS ITS ECOMMERCE PLATFORM FOR CONSUMERS, STYLISTS Loxa BeautyÑBeauty Systems GroupÕs ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/ stylistsÑhas made its LoxaBeauty.com website preview-ready for beauty professionals. The websiteÑwhich was previewed by BSG vendors, trade press and guests Feb. 20 at BSGÕs headquarters in Denton, TexasÑwill be available for purchases in the coming months. (See page 84 for a photo essay of the event.) ÒLoxa Beauty was created to extend the salon shopping experience beyond the stylistsÕ chairs,Ó says Janell Shaffer, Loxa Beauty founder. ÒWe bridge the gap between the salons/stylists, clients and professional-beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience.Ó LoxaBeauty.com offers an ecommerce platform for salons and stylists to connect their clients with more than 3,000 authorized salon brands, including Paul Mitchell, Joico, CHI, American Crew and others without any overhead, commitments, start-up costs, invest- ments, contracts or fees that are associated with retailing products in salons. Stylists have access to a variety of online tools, including customizable profiles, apps to write HairScription recommendations from the siteÕs list of products and much more. ÒI would explain Loxa Beauty to other stylists as a partner, someone you can use to help your clients get the best service possible,Ó states Will Turpin, a Loxa Beauty stylist member. ÒLoxa Beauty provides a virtual retail shop and gives me the opportunity to recommend the products I want to my clients.Ó Consumers often purchase products from unauthorized sites, leaving manufacturers and salons/stylists out of the transaction. Loxa BeautyÕs support from manufacturers provides a distribution channel that offers salons/stylists a way to better compete in the online consumer retail space. ÒWeÕre thrilled at Joico to be part of Loxa Beauty,Ó comments Sara Jones, senior vice president and general manager of Joico and ISO Brands. Finally thereÕs a website that offers everything for the Ôbeauty obsessedÕ consumer! Videos, how-tos, befores and afters. ÒLoxa Beauty connects consumers to the professional-salon industry in a unique and engaging way,Ó notes Jones. ÒConsumers will love the high-quality information that Loxa Beauty will provide along with the convenience of online shopping, which will directly profit their chosen salon and/or stylist. We feel this will be a great opportunity for Joico to build brand awareness and deepen our connection with our customers.Ó PBA SALLY BEAUTY SCHOLARSHIP WINNERS ANNOUNCED Twenty-two recipients have been awarded 2014 PBA Sally Beauty Scholarships. There were more than 300 applicants, and the scholarship committee awarded scholarships totaling $18,000 in the two qual- ifying categories: high school graduates with the desire to enter the cosmetology profession as well as current PBA Beauty Professional/NCA section members for continuing education in the cosmetology field. The scholarships are funded by Sally Beauty Supply and administered by the PBA Foundation. Winners were recognized at the International Salon and Spa Expo in Long Beach, California, this past January. "Sally Beauty is proud to have supported the PBA for the past 22 years by providing more than $200,000 in scholarships for cosmetologists," says Jan Roberts, Sally Beauty Supply's director of corporate communications. Applications for the 2015 scholarships are now available. The deadline for entry is Nov. 14, 2014, and the scholarships will be awarded at ISSE 2015 in Long Beach, California. The scholarship application and additional information are available at probeauty.org/scholarships, sallybeauty.com or by calling the PBA at 800.468.2274. Image courtesy of the Professional Beauty Association CORTEX LAUNCHES THERMOLON STYLING TOOLS AT IBS-NY Cortex debuted its much-anticipated line of professional Thermolon styling tools at IBS-New York in early March. Featuring the eco-innovative, nonstick and distinctly white Thermolon coating, the Be.Professional line was a hit. Thermolon provides a safe alternative to carbon-based polymers by creating a patented nonstick ceramic coating based on Sol-Gel technology with excellent release properties, according to Cortex officials. Be.Professional, they add, is built to withstand the use and abuse that a true professional puts their tools through and has an unparalleled wipe-away surface to remove buildup without use of a cleanser. This ceramic coating holds a superb resistance against scratches and aggressive hairstyling chemicals, ensuring that styling tools retain nonstick capabilities in the long run. Be.Professional, they note, also boasts a number of extraordinary benefits, including no iron buildup; itÕs sustainable and easy to clean; free of severe damage on all hair types; 100% organic; and reduces toxic emissions from heat with styling products and treatments compared to other ceramic coatings. N e w s 0 4 1 4 . i n d d 7 6 News 0414.indd 76 3 / 6 / 1 4 1 1 : 5 1 A M 3/6/14 11:51 AM