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News AMAZON LAUNCHES MEN'S GROOMING STORE Amazon has opened its Men's Grooming Store featuring a curated collection of thousands of men's grooming products all in one destination. It's organized in a way that allows men to easily discover new and must-have items. The lineup of merchandise ranges from high-end niche products, such as Baxter of California, to mass selections, such as Philips Norelco, Gillette, Dove Men+Care and NIVEA FOR MEN. In addition, there are a number of professional-beauty products offered—with one salon-industry line's logo prominently displayed as a featured brand. The store also features How-To Guides for step-by-step advice on a variety of grooming techniques such as shaving as well as a Problem Solvers section providing easy one-step product solutions for everyday grooming concerns such as dry skin. "This is a single destination for men to easily discover and purchase products to help manage their grooming needs," says Chance Wales, director of beauty and health & personal care for Amazon. "We're very focused on featuring everything from niche to well-known brands, and we're making it easy to identify the right regimen by providing tips and tricks from experts." These product categories can be found in the Men's Grooming Store: • Shave: including manual and electric razors, groomers and trimmers, shave creams and gels, aftershave • Skin Care: including cleansers, moisturizers, eye creams • Body Care: including cologne, deodorant, body lotion, shower gel and wash • Hair Care: including shampoo, conditioner, styling products, hair-loss products • Oral Care: including electric and manual toothbrushes, mouthwash and sprays, whiteners • Kits & Gift Sets: including grooming starter kits and gifts from brands such as Ahava, Dolce & Gabbana and AXE MOMS SHOW ABOVE-AVERAGE USE OF DIGITAL TOOLS Modern moms are increasingly using digital tools to streamline their busy days and stretch their limited dollars, according to ÒDigital Power Moms,Ó the fourth in a series of Total Beauty Media Group intelligence reports released. The report provided by the digital publisher of holistic health and beauty content, including TotalBeauty.com, shows that the variety of emerging digital platforms and resources empower women with children to yield increased influence and buying power over earlier generations and their childless counterparts. ÒTotalBeauty.comÕs audience is nearly 50% moms,Ó says Ethelbert Williams, head of marketing for Total Beauty Media Group. ÒIt is important we deliver for our brand partners insights to how this new digital power mom is leveraging Web, video and mobile touch points in her everyday life, as well as on the path to discovering and shopping.Ó ÒDigital Power MomsÓ examines trends in how women with children consume content online through various channels, and compares these trends to those of non-moms. For instance, socially-connected moms mention brands 73 times per week, compared to 64 times for the average female and 57 times among males. Sixty-seven percent of moms game online, compared to 57% of non-moms; and nearly 1 in 5 moms say that online videos are replacing the movie theater. The report also reveals how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions. It explores shopping habits among moms by product category too. It concludes by providing brand marketers with key takeaways for understanding the modern techno-sophisticated mommy sector, and provides recommendations on how to effectively reach them. L2 THINK TANK: TABLETS TO SURPASS OTHER DEVICES IN SHOPPER INFLUENCE Tablet strategy for retailers has been an adjunct to development efforts on the PC and smartphone. As tablets continue along the most successful adoption trajectory in history and begin to surpass all other devices in terms of shopper influence, retailers will have to reconfigure priorities. That's according to the recently released "Tablets: Retail 2013" intelligence report from L2 Think Thank, which examines key data, trends and insights—identifying strategies for retail brands to maximize potential on the tablet platform. The inaugural report—authored by L2 founder Scott Galloway, who is also a NYU Stern clinical professor of marketing, and a team of researchers at L2—assesses tablet data from 60 retail brands over the past year. "Tablets attract affluent consumers and a ready-to-buy mentality," says Galloway. "Retail brands put themselves at a huge disadvantage by offering a recycled experience from other platforms." Data highlights from the report include: • Only 13% of retail brand sites support any touch-and-swipe functionality beyond scrolling. • The average retail brand site takes 4.38 seconds to load on a tablet—2.5 times longer than on a desktop. • One in three retail brands doesn't support "cart continuity," forcing shoppers to start over when switching devices mid-transaction. • Only 21% of retail tablet apps incorporate deals or offers—key tools in capturing the attention of multitasking tablet users. • 83% of commerce-enabled tablet apps require a handoff to a browser to complete a transaction. • Only 14 of the 60 retail brands in the report feature an iPad app among the Top 200 Free Apps in iTunes' "Lifestyle" and "Catalogs" categories. 92 July 2013 | beautystorebusiness.com