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Check out Natural Products Expo East Sept. 25-28 in Baltimore. Nourish Not many companies can claim 100% organic status; however, Nourish— Organic Food for Healthy Skin was one of the very first beauty companies to receive USDA National Organic Certification, placing the certification of its beauty products on par with that of organic food—truly a new approach to nourishing the body. Its eco-friendly, USDA certified-organic bath and body collection uses fruits, vegetables and plant extracts to nourish the skin. Its blends of oils and extracts are crafted for indulgent sensory experiences. Its proprietary formulas are manufactured in the United States and are cruelty-free, gluten-free and vegan. Nourish Organic Body Butter, which launched in October 2012, features shea butter, sunflower seed oil, coconut oil, olive oil and vitamin E, in scents such as Fresh Fig, Almond, Vanilla, Lavender Mint, Wild Berries and Unscented, and is ideal for elbows, heels and knees. 888.385.0786, nourishorganic.com Love & Toast Love & Toast keeps its collections as fresh and playful as its name presents. The brand actually hit the beauty scene not too long ago in 2009 with its Classic Collection of hand creme, perfume and lip balm in a jar presented in various scents. Its founder, president and creative director, Margot Elena, showed signs of having the entrepreneurial bug as a child as she made rings for her classmates, eventually turning her bedroom into a "retail shop," through which she saved money to later open her bath and beauty shop. Love & Toast boasts 26 July 2013 | beautystorebusiness.com natural ingredients, "eco-logical consciousness" and style. Its Classic Collection was created with a nod to "Brit Pop Folk Art," along with a combination of Japanese and Swedish influences, "and a bit of the 80s," says the founder. The brand is also known for adding a touch of the unexpected to its packaging, such as die-cut and embossed love/hearts and "toast" throughout its packaging. 888.77.TOAST, loveandtoast.com became synonymous with "health" and an expectation amongst consumers. J.R. Watkins whipped up his Original Liniment in 1868. The company launched its first body butter in 2012 in response to the growing demand for the category. The current collection of body butters—including Apricot & Pequi Oil, Coconut Milk & Honey, Lavender & Roman Chamomile, and Grapefruit & Ginger—have light whipped textures and 97%-99% natural formulations. The body butters were designed for easy pairing with the brand's Sugar & Shea Body Scrubs and Body Oil Mists in the same scents. The company continues its focus on both its customers and supporting sustainable lifestyles. 800.243.9423, jrwatkins.com EO EO stands for Essential Oils, and that's exactly what this brand is all about. The manufacturer of natural and organic personal-care products produces more than 250 products using handcrafted, small-batch manufacturing techniques, and prides itself in being the first nonGMO bodycare company in the country. It was also one of the first beauty companies to become a certified-organic manufacturer. EO's signature blue bottles are made using recycled PCR. The brand is on track to give 1% of its 2013 sales to charitable organizations. Its natural, plant and essential-oil based EVERYONE Face line is formulated with tropical fruit enzymes and essential oils. It can be used by anyone and features Cleanse, Tone, Moisturize, Exfoliate and Remove. 800.570.3775, eoproducts.com J.R. Watkins A pillar in the bath, body and home categories of the beauty industry, J.R. Watkins started creating natural products long before the term "natural" Sow Good As you reap what you "sow," Sow Good is focused on sowing seeds of Harmony, Faith, Happiness and Generosity in the world through charitable giving, and its offerings of multiuse natural bathand-body products and fine fragrances, which are Natural Products Associationcertified. The brand—which launched in 2012—donates a portion of each sale to Water For People, a nonprofit that works to provide safe drinking water around the world. The collection is formulated with natural, plant-based ingredients, and is gluten-free, vegan, biodegradable and not tested on animals. Its fragrances: Faith, a modern oriental scent; Harmony, a woody-oriental scent; Happiness, a sweet-floral scent; and Generosity, a light herbal scent, are available in the brand's eau de parfum, rollerball, and 3-in-1 shampoo, shower and bath gel. Sow Good products use high concentrations of essential oils along