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78 January 2016 | beautystorebusiness.com The Dry Guide Here are the top brands to look for— everything your customer needs to know about dry shampoos. by Lisa Luna Let's face it, we are constantly on the move. So whether it's because we oversleep or simply cannot find time to wash our hair, dry shampoo makes up for one-third of shampoo sales throughout the country. According to Anthony Dickey at Hair Rules, women are not only using dry shampoo to revive unwashed hair but are seeking versatility and longer lasting styles. He adds that most stylists are using dry shampoos to add texture and volume. Roberta Achterberg at Cosmetic Design Group described its new line of dry shampoo, COLAB Sheer + Invisible, as a quick fix for all users at an affordable price. There's a dry shampoo for all hair types. Batiste/Neoteric Cosmetics Batiste has many affordable dry shampoo options but users tend to gravitate toward their original formula. Although this product can be used on all hair types, dark-haired users benefit from this since it does not leave white residue or change the original structure of the hair. SRP: $7.99 neotericcosmetics.com Not Your Mother's Shake, spray and go. Clean Freak Refreshing Dry Shampoo is a dry shampoo that only requires a quick spray at the root for a long-lasting hold. It comes in scented and unscented. Suggested retail price: $7 nymbrands.com Amika Amika's Perk Up Dry Shampoo contains a sea buckthorn berry oil that cleans, protects and is naturally rich in vitamins and antioxidants. It is aluminum- and talc-free. SRP: $21 loveamika.com Lush This No Drought Dry Shampoo is a citrus-scented powder and soaks up oil without leaving residue behind. It is great for all types of hair. It not only cleans but leaves hair smelling fresh with a hint of added volume. Simply pour and massage into the roots and problem areas on the scalp. SRP: $14.95 lushusa.com Lulu Organics Lulu's Hair Powder dry shampoo comes in two scents: jasmine and lavender. This silky powder only requires a dime-size amount to the roots and is an all-organic, talc-free product without being tested on animals. SRP: $30 luluorganics.com t hi hi s s pr pr od od uc uc t ca ca n be be b u se se e d d Al Al A th th h ou ou ou gh gh ty ty pe pe s, s, d ar r k- k- ha ha ir ir r ed ed d e u se se rs rs rs on o n on n a ll ll ll h ai ai i ai a r r r m t hi h s si i nc nc e it it it d oe oe e s s be be e be ne ne ne n fi fi fi t t t fr fr fr r om om m om o wh wh it it e re re e si si si si i du du du du e or or or r no no no n t t le le le le av av av e w o ri ri gi gi na na l l l st st st s ru ru ru ct ct ct c ur ur ur e e e h an an a ge ge ge e ge e g t he he e o t he he h ai ai r. r. R P S : $7 $7 7 $ 7 .9 9 .9 9 et et ic ic c s. s. co co o m ot ot ot ot t er er e ic ic co co co sm sm sm Big Sexy Hair When hair begins to fall flat, this powder spray lifts and eliminates hair oil. The Volumizing Dry Shampoo has UV protection and absorbs product buildup. SRP: $17.95 sexyhair.com (re)FRESH (re)FRESH's Dry Shampoo comes in three options: sweet vanilla, flower power and clean breeze. All scents are clear; they are great for all hair types and hair colors. It cleans hair while refreshing odor with a soft scent. SRP: $15 refreshshampoo.com hs hs ha ha mp mp mp oo oo o o .c .c om om om om m re re fr fr fr es es e h ECRU/ New York Streets ECRU's Dry Shampoo Freedom of Style revitalizes flat hair, does not add product buildup when using and absorbs unwanted odors. SRP: $17 newyorkstreets.com cs t sh sh h m e. e. e. . in in in in to to to a s s s on on on $1 $1 $ 4. 4. 95 95 s a. a. a co co o m