Beauty Store Business

JAN 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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66 January 2016 | beautystorebusiness.com STRAIGHTENING SYSTEMS A pro salon treatment without the harsh chemicals, Zerran's Reform 2.0 Natural Vegan Hair Straightening System is a retexturizing system that combines with flat-iron heat to unwind curls. SRP: $175 zerran.com ■ Karen Wilhelmsen is a writer and editor based out of Orange County, CA. Designed to hydrate and strengthen hair as it straightens, Soft & Beautiful's Ultimate Conditioning Relaxer System will give customers strong, healthy hair from their first application. SRP: $5.99 strengthofnature.com In just four easy steps, customers go from textured to super soft with the Argan Smooth Silk Press System that controls frizz and allows for easy heat styling. SRP: $9.99 argansmooth.com OKAY Brazilian Keratin Treatment System creates natural-looking hair that is straight, strong and frizz-free. SRP: $36 xtremebeauty.net *Contact your Jay Halaby representative for launch oûers.

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