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68 January 2016 | beautystorebusiness.com Uncover the latest in beauty—from alluring fragrances to luxe candles, soothing skin care, ultra-potent eye serums and beyond. by Regina Molaro Javits Center and NY NOW logo courtesy of The Photo Group/NY NOW THERE WAS CERTAINLY LOTS OF BEAUTY and fragrance buzz at the summer edition of NY NOW—the Market for Home, Lifestyle + Gift, which was held Aug. 16 through 19 at the Jacob K. Javits Convention Center in New York City. With record numbers of international com- panies and both new and returning exhibitors, there were plenty of enticing beauty and well- ness items to explore. Among them were alluring fragrances, soothing skincare products, decadent bath and body items, cosmetics, natural/organic products, apothecary gifts and more. Among the more than 2,600 exhibitors attending the show, there were 396 new exhibi- tors and 219 that were returning from a show absence. The summer edition also featured its largest-ever international participation with 515 individual international exhibitors, which hailed from more than 65 countries around the globe. As always, there were some innovative beauty concepts to ignite interest. A few com- panies offered charcoal as an ingredient in cleansers. "Charcoal is a natural purifier and is a gentle and effective way of removing toxins and dirt," says Kim Peirce, founder/director of Babe Australia. The company's Charcoal Hand Wash was awarded first runner-up for "Best New Organic" product at the show. Bayberry Naturals also offers a Breakout Banisher Face & Body Cleanser, which contains charcoal. Although glamour girls and the male segment both enjoy the captivating scent of fragrance, West Third Brand unveiled Tools of Liberation— a new fragrance-free collection. "It was created in response to the fragrance-free zones that have popped up in buildings such as hospi- tals, fitness studios and some offices," states Michael Probst, founder of West Third Brand. On the organic front, Sally Simond, CEO/ founder of MiniOrganics Skincare has become an active campaigner for "Truth In Labeling" within the skincare industry. "With lax labeling laws, the words 'natural' and 'organic' have become nothing more than consumer buzz- words. The only way for consumers to navigate the minefield of often misleading natural and organic claims is to look for products certified to international standards," she says. Beauty certainly goes well beyond being skin deep. More companies are developing pro- grams that support various causes. A portion of each Lotus Love Beauty item sold supports The Shanti Project—a grassroots cooperative that gives back to the global community. Also, a portion of the proceeds from each candle sold from the KOBO Candles GIVE collection is donated to charity.