44 March 2014
|
beautystorebusiness.com
StyleBell.com president and
ecommerce impresario Sapna
Parikh dishes about the
online retail marketplace and
its ever-changing landscape.
by Tracy Morin
SAPNA PARIKH, PRESIDENT OF ST YLEBELL.COM,
based in Princeton, New Jersey, is a self-professed tech
junkie with a passion for numbers. So, it's no wonder that
her ecommerce retail operation has grown at a rapid pace
since its 2007 inception. But the brand's growth has also
been a result of Parikh's integrity, which impacts everything
from her direct dealings with manufacturers to her focus
on customer service. Her staff of 10 even includes a stylist
to help create the professional touch she prides herself on.
"We're trying to replicate the chair experience for customers,"
Parikh notes. "What advice would you get in a salon? I think
that's important to provide."
Beauty Store Business recently chatted with Parikh about
the origins and growth of StyleBell.com—and what she
sees for the future of her site and the ever-growing, and
ever-evolving, business of ecommerce.
Photography
by
Armando
Sanchez;
logo
courtesy
of
StyleBell.com
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