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conditioners, swimmers shampoo and spray-in pretreatment, anti-lice styling treatments, and styling mousse, gels and waxes. Jeff Carducci, Derma e's vice president of sales, says, "As a manufacturer and distributor of premium natural skincare products, we are very excited to be partnered with ULTA. We believe that our equity mirrors that of ULTA and its consumers, and having Derma e available at ULTA only enhances the experience of the consumer. As we enter [the second year] of our partnership, our sales per store continue to increase. This not only speaks to the strength of our brand, but to the strength of ULTA's commitment in offering clean and natural skincare products to their clients." very strong business when it comes to curls and waves, as well as dryers and flat irons. Hot Tools has been part of ULTA stores for many years, starting their partnership back in 1995. Items carried at ULTA include Hot Tools Deep Waver, Galaxy Rotating hair dryer, tapered irons and their pattern collection of flat irons and dryers such as the Filigree Scroll edition. Fairy Tales Hair Care Circle of Friends also creates kid-friendly packaging with colorful characters from different parts of the world depicted on each bottle. Each character has a story, making bath or shower time a fun event rather than a chore. In keeping with its child-friendly theme, Circle of Friends donates thousands of products each year to nonprofit organizations that care for and educate children. The company has been a part of ULTA stores since 2005. President Eleanor Keare says, "Circle of Friends is proud to be the brand that inspired ULTA to create a kids category within its haircare assortment. [It] originally considered it a risk to allocate space to a niche category. However, Circle of Friends sales at ULTA quickly proved that shoppers wanted professional products for their entire families. Our sales have grown every year since our launch with ULTA." fairytaleshaircare.com, 888.244.1990 SRP: $11.95 No parent wants to deal with the possibility of lice in her children's hair. Fairy Tales Hair Care offers allnatural hair care to help prevent lice from invading head and home. Started more than 20 years ago in the Fairy Tales salon in Hewlett, New York, the line was launched nationally in 1999. Its Rosemary Repel line includes shampoo, conditioner, styling gel, conditioning spray and hair spray. All of its products feature rosemary and tea tree oils, as well as other essential oils proven to help repel lice. Fairy Tales works well on all hair types and makes hair soft and manageable. Derma e Natural Bodycare dermae.com, 800.521.3342 SRP: $29.50 Derma e Natural Bodycare got its start in the 1960s with a high potency vitamin E skin cream. Since then, the company has continued to expand and is considered one of the fastest-growing companies in natural skin care. Two of its best-selling products at ULTA are the Hydrating Day and Night Crèmes. Both products contain hyaluronic acid, which helps rehydrate dry and aging skin and can hold up to 1,000 times its weight in water, creating a binding factor in moisturizing skin. Additional ingredients include green tea to help protect against environmental damage, and vitamins A, C and E, all of which nourish and prevent signs of aging. Kinerase The line has been carried by ULTA since 2010. Risa Barash, co-owner of Fairy Tales, says, "Selling in a beauty store that allows our customers to find our products quickly and easily is imperative. ULTA stores are a favorite among moms as they are one-stop shopping for beauty needs. With our entire line carried in all ULTA stores, we make shopping that much easier for our busy customers." Helen of Troy Professional/Hot Tools hottools.com, 800.487.8769 SRPs: $60 to $90 Helen of Troy was founded in 1968 as a part of the professional salon industry. Today, it is one of the most well-known brands available, popular with both stylists and consumers all over the country. The Hot Tools line—best known for top-selling curling irons—has a 36 March 2013 | beautystorebusiness.com Hot Tools' representation in ULTA stores has only added to its success. "We work very closely with ULTA, making sure we always have new items on their shelves," says Scott Hagstrom, vice president of sales for Helen of Troy. "Over the years, [it has] built tremendous brand awareness for Hot Tools to both consumers and professionals. Plus, most ULTA stores have cut cord samples of our irons on display for clients to touch, as well as live dryers on a 'plug-n-play' wall that allows customers to turn on the dryers and see how well they work. We look forward to future growth as ULTA continues to grow and expand," he adds. kinerase.com, 800.321.4576 SRPs: $28 to $130 Kinerase got its start in 2002 and was created as a powerful, yet gentle antiaging formula. Kinerase products contain kinetin, a plant based antioxidant whose antiaging properties were found to prevent plant leaves from drying out and withering. Since its inception, the line has grown to include Ultimate Day and Night Moisturizers, an Ultimate Volume Lip Conditioner with SPF 20, C8 Peptide Deep Wrinkle Treatment with revolutionary neuropeptide SNAP-8 to reduce the appearance of wrinkles, Extreme Lift Eye to tighten and smooth the eye area, Gentle Daily Cleanser and its Advanced Lotion, cream and eye cream line. David Johnson, director of skin care at Valeant Pharmaceuticals, which includes Kinerase products, says, "Kinerase is especially appreciated by educated consumers who want an effective, yet gentle skincare regimen, and one that is shown to improve the