LIQUID COLOR
Clairol Professional Liquicolor Permanente is a permanent liquid color in
65 intermixable shades with excellent gray coverage. It's ideal for fast
application, to enhance natural color
or to achieve a dramatic color change.
Leveraging Clairol Professional's
SOY4PLEX, it facilitates reflective shine,
multi-dimensional shades, long-lasting
results and deep conditioning.
SRPs: $3.99 to $4.49
clairolpro.com, 800.221.4900
BLOW DRY CREAM
Mad About Color Blow Dry Cream
is a conditioning cream for
color-treated hair that's available
in auburn, brunette and platinum.
It can be used for root touch-ups.
It eliminates brassiness and
unwanted gold tones with a
zero-weight formula.
SRP: $24
madaboutcolorhair.com
22 March 2013 | beautystorebusiness.com
LOW AMMONIA
COLOR
Aloxxi's CHROMA permanent
crème color is a low-ammonia
formula that creates vibrant, multidimensional color with superior gray
coverage. A proprietary, antiaging
botanical base leaves hair healthy,
soft and with a brilliant shine, resulting
in consistent, rich, long-lasting color.
SSP: $5.50
aloxxi.com
KERATIN REPLENISHING
COLOR LOCK
A professional service treatment, Simply
Smooth Xtend Keratin Replenishing Color
Lock from American Culture repairs hair,
increases elasticity and heals split ends
while locking in color and locking out moisture.
A humidity shield helps maintain a frizz-free
texture and tamed curl for approximately
four to six weeks.
SRPs: Professional services $25 to $50
americanculturehair.com, 631.242.3142
COLOR SHIELD
The Repelle Professional Hair Color Stain
Shield from Colortrak protects the skin
from stains. Apply Repelle along the
hairline before haircolor processes to ensure
no stains, no scrubbing and no irritation.
A glide-on applicator allows for accurate
application with little mess. The shield
contains shea butter and aloe to create a
barrier and the antioxidant vitamin E to
help neutralize oxidizing hair dyes.
SSPs: $3.99 to $9.95
colortrak.com, 800.327.5256
COLOR EXTEND
Redken Color Extend Rich
Recovery is a protective
treatment for color-treated
hair that should be used
once weekly to hair healthy.
Redken's exclusive Interbond
Conditioning System and Fade
Resist Complex help to lock
out color aggressions.
redken.com