For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/735648
12 November 2016 | beautystorebusiness.com News Fantasia Industries Corporation Available at Fine Beauty Supply Stores & Major Retailers FANTASIAHAIRCARECOMs-ADE)N53! @ICFantasia Fantasiahaircare NEW Now.... It's your time to shine! HAIR POLISHER INTRODUCES 2 NEW OILS C O C O N U T O I L • Prevents hair from breaking, encouraging growth • Helps reduce split ends and smoothes the cuticle layer of the hair for intense shine • Adds softness and manageability • Rich in antioxidants S H E A B U T T E R O I L • Leaves hair soft and manageable • Helps condition the most dry, brittle hair • Hydrates the scalp • Contains essential fatty acids for strong and shiny hair ai ai ai ai ai ai ai ai ai ai i ai i i ai a ai ai ai i a ai a i i i i i ns ns ns ns ns ns ns ns ns ns ns ns ns ns s ns ns ns ns ns n ns n ns ns ns ns s ns n s ns n ns s ns n ns ns n s e e e e e e e e e e e e e e e e e e e e e ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss s ss s ss ss ss ss ss ss s ss ss ss s ss ss ss s ss s ss ss s s s s en en en en en en en en en en en en en en en en en en en en en e en en en en en en en n en en en n n e n en en en e n en en en en n ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti i ti t ti i ti ti ti ti i i t ti i t ti ti i al al al al al al al al al l l al al al al al al al al al al l al l al al l al a al al al l al al al l al al a al al l a l al l l al a l f f f f f f f f f f f f f f f f f f f f f f f f f at at at at at at at at at at at at at t t at at at at a at at at at a at at at at at at at at at at at at a at at t t t at at at a t at a t at at at t at a at a t a a a t a a a t ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty ty t t ty ty ty ty ty ty ty ty y ty ty t ty y ty y ty y t y y a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci ci i ci ci ci ci ci ci c ci ci ci i ci i ci ci ci c i i ci ci ci i i ci ci c ci i ci ci c c c c i c ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds ds d ds ds ds ds ds d ds ds ds ds ds d d ds ds d ds ds d s ds d ds s d d d ds ds s ds ds ds f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f or o or or or or or or or or or or or or or or or or or or or or or or or r or or r or or or r or o or r r or o o r o r o r o r o r o r s s s s s s s s s s s s s s s s s s s s s tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr tr t tr t tr t tr t tr tr r tr tr t tr tr r tr tr tr tr r tr r on on on on on o on on on on on on on on on on on on on on on on on on on on on on n on on on on on on on on on n n on on on on o on on o on n on n on n o n o n g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g an an an an an an an an an an an an an a an an an an an an an an an an an n an an n an an an an an an a an an a an an n an an an an a a n n a n an d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d sh sh sh sh sh sh sh sh sh sh sh sh sh sh sh sh sh sh h sh sh sh sh sh sh h sh h sh sh h sh sh h sh h sh sh sh sh sh sh sh h sh h sh h sh s sh s h sh h h s h s h in in in in in in in in in in in in in in in in in in in in in in in i in in n in i in in in n in n in i in i in n in i in n in in i n n n i i i n y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y ha ha h h ha ha ha ha ha ha ha h h ha ha ha ha ha ha ha ha ha ha ha ha ha ha h ha ha h ha h h h ha ha ha ha ha ha h h h ha ha a ha ha h a h a a ir ir ir r ir ir ir ir ir ir ir i ir ir ir ir ir ir ir ir ir ir ir ir ir ir ir ir r ir ir ir i ir r ir i i i ir ir r ir r ir r i r ir r i r i r MOBILE PURCHASES HIT TIPPING POINT AT 52 PERCENT A new report from Criteo, the performance marketing technology company, reveals that mobile devices are now starting to dominate the e-commerce landscape—and retailers who take advantage of this trend are positioned to be more successful at driving purchases for the upcoming holiday shopping season. The report clearly indicated that more consumers are making their purchases on mobile devices than ever before. In the first half of 2016, top U.S. retailers grew mobile sales by 30 percent as mobile sales now account for 52 percent of all digital purchases. Across all U.S. retailers, e-commerce transactions for mobile increased by 17 percent year-over-year. For the first time, smartphones make up the majority of mobile transactions in the U.S. at 67 percent, a 26-percent growth rate year-over-year. "Mobile commerce has reached a turning point and is surpassing desktop purchasing as retailers continue to evolve their mobile shopping platforms," said Elie Kanaan, executive vice-president of marketing, Criteo. "Retailers need to create a truly seamless mobile and cross-device experience and be prepared to engage with users no matter where they are along the path to purchase. Brands that master the mobile trend will have a head start on competitors and the momentum to lead the pack through the shopping seasons ahead." The report revealed that retailers' investments in mobile apps pay off handsomely. Apps significantly outpace mobile web in purchase activity and convert three times more shoppers. Additionally, apps have greater order values than desktop and mobile web orders, with an average of $127 spent in-app versus $100 on desktop and $91 on mobile web. Features such as home screen presence, faster loading, offline content, push notifications, personalization and access to native functionality make for a better and fuller shopping experience, according to the report. These figures mark a major change from years past, when shoppers mostly used mobile devices to compare pricing and read reviews—but made their purchases on the desktop. Brands can no longer ignore mobile platforms as a primary means to drive e-commerce sales. ■ AMAZON PRIME NOW'S FIRST BEAUTY STORE In September, Amazon's Prime Now ultra-fast delivery service announced the addition of its first beauty store in Chicago, Illinois. Prime members in Chicago can now order beauty and personal care products from Merz Apothecary, a 141-year-old Chicago retail institution, and have them delivered to their front door in as little as one hour. "Merz Apothecary is a family-owned, iconic destination in the Windy City and we think custom- ers will love the convenience of superfast delivery of thousands of beauty items," said Simoina Vasen, director of Prime Now. "We are excited to launch this new product offering in Chicago with such a beloved local brand." In Chicago, Prime Now offers tens of thousands of items from Amazon as well as local restaurant and grocery delivery. For more information, visit primenow.amazon.com.