For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/735648
16 November 2016 | beautystorebusiness.com Honest Beauty Launched by The Honest Company and founded by Jessica Alba, Honest Beauty lives up to its name as a conscious brand that manufactures products without using harmful ingredients. A comprehensive skincare, makeup and haircare line, Honest Beauty delivers high- performing products made from natural ingredients, botanicals and vitamins, formulated with the input of some of the nation's top experts. Offering a variety of shades to suit any skin tone or type, these products deliver highly pigmented results for a natural look. Since its launch in 2015, the company's reasonably priced items have competed with similar brands priced much higher. Your customers can try these best-selling items to see for themselves. Prep to Perfection: For glowing skin that lasts all day, have customers use the Honest Beauty Everything Primer Luminous Base. Made with peony root, aloe vera, mica, botanical peptide and hyaluronic acid, skin will look poreless and create a flawless base. SRP: $27 Like Magic: Made from a custom blend of organic hydrating shea butter, chamomile, sunflower seed, coconut and jojoba-seed oils, the Magic Balm can be used on dry areas for softer, smoother and replenished skin. SRP: $18 L a h c c o b softer smoother and rep Get Connected! @Honest_Beauty @Honest_Beauty facebook.com/honestbeauty honestbeauty.com Get Connected! @flowerbeauty @RealCircaBeauty @flowerbeauty @RealCircaBeauty facebook.com/RealFlowerBeauty facebook.com/realCIRCAbeauty flowerbeauty.com circabeauty.com FLOWER Beauty Owned and launched in 2013 by America's sweetheart, actress Drew Barrymore, FLOWER Beauty delivers the luxuriousness of high-end makeup—at a drugstore price. With an extensive line that includes everything your customers would need for their skin, eyes, lips and nails (and even cosmetics bags, brushes and fragrances), Barrymore has a promising future as one of the industry's top beauty influencers. Cruelty-free and available at Wal-Mart, the cosmetics line has been so successful that Barrymore has since created a sunglass collection for Wal-Mart called Flower Eyewear. Visit flowerbeauty.com to view Barrymore's Tip Tuesday makeup tutorials. Color Your World: Use the Flower Beauty Ultimate Powder Makeup Brush with a favorite powder or bronzer for unmatched application. With super soft bristles that can build up color or achieve a natural look, it's every beauty lover's must-have. SRP: $12.98 All-Day Shimmer: For lightweight, crease-proof and pigmented color that lasts for 12 hours, have customers try the Endless Wear Eye Color available in five tantalizing shades: Sheer Buff, Sheer Sands, Sheer Cinnamon, Sheer Charcoal and Sheer Seas. SRP: $7.98 CIRCA Beauty Featuring highly pigmented colors and luxurious for- mulas, CIRCA Beauty's ultra-affordable, professional quality products can be found at select Walgreens stores. With creative director Eva Mendes at its helm, the brand offers timeless shades that allow customers to achieve Mendes' classic, old-Hollywood glamour. Even the Art Deco-inspired packaging harkens back to simpler times when beauty queens like Rita Hayworth and Katharine Hepburn dominated the big screen. A comprehensive collection for the eyes, face and lips for people of all ethnicities, the brand offers tools to help customers unleash their own unique artistic expressions. Fresh Start: Every work of art starts by prepping the canvas. So, for a fierce face, have customers prime it with the Fresh Canvas Face Primer from CIRCA Beauty. The oil-free, translucent formula is light weight, smooth and won't change a foundation's color. Suggested retail price: $14 Party of Five: The CIRCA Beauty Essential Brush Collection includes brushes for powder, contour and blush, foun- dation, eyeshadow and angling to achieve endless looks—without breaking the bank. Made with soft synthetic hair, these cruelty- free washable brushes are an artist's most important tools. SRP: $8–$13 (sold separately) F st fo p F T is c S P E Get Connected! All images courtesy of each company