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66 December 2015 | beautystorebusiness.com News ULTRA/STANDARD DISTRIBUTORS ACQUIRES TEXTUREMEDIA Ultra/Standard Distributors has a new acquisition: TextureMedia, a social-media haircare community for multicultural beauty consumers. Terms of the deal weren't disclosed. "TextureMedia possesses a honed ability to connect with the multicultural beauty consumer and a demonstrated track record of building brands and recognizing opportunities within this ever-expanding beauty category," says Michael Ross, Ultra/Standard president. Specializing in the textured-hair category for more than 40 years, Ultra/Standard distributes more than 6,000 SKUs that cater to all categories of multicultural beauty care to major retailers, such as Target, Sally Beauty Supply, Walgreens, Bed Bath & Beyond, Rite Aid and more—including a recently expanded export business in various countries throughout Africa, Europe and the Middle East. It is a four-time winner of the "Distributor of the Year" Award from the American Health and Beauty Aids Institute. Ultra/Standard has also demonstrated great success with growing acquired businesses, most recently with its acquisition of a Hispanic distributor in 2012, which has expanded its multicultural offerings. Expertise in the category has positioned Ultra/Standard as an influential leader within the natural-hair beauty-product market, and recognition of the retail opportunity of online brands and the digital community led to the natural progression to join forces with TextureMedia. TextureMedia has been a pioneer in empowering, educating and inspiring its influencer community since 1998, when it launched NaturallyCurly—one of the first digital platforms catering to the natural-hair movement. Today, TextureMedia reaches three million people monthly across four portfolio brands—NaturallyCurly, CurlyNikki, CurlMart and CurlStylist—and up to 26 million including those brands' social channels. Also, TextureMedia's market-research brand, TextureTrends, has provided haircare brands with consumer insights and a perspective on haircare and style trends and behaviors since 2010. TextureMedia will continue to operate independently and in partnership with Ultra/Standard from TextureMedia's headquarters in Austin, Texas. MADISON REED LAUNCHES ROOT TOUCH UP AT SEPHORA Madison Reed, a direct-to-consumer haircare brand that offers salon-quality, personalized haircolor and haircare products packed with natural ingredi- ents, is partnering with Sephora to sell its Root Touch Up brush-on powder in Sephora stores nationwide and online. Sephora is the first beauty retailer of Madison Reed's products. Madison Reed's Root Touch Up is available in Sephora stores for $30 in four shades: Dark Brown, Medium Brown, Light Golden Brown and Auburn Red. The complete line, including three additional shades—Light Brown, Light Blonde and Black—is available at sephora.com at madison-reed.com. "We're thrilled to partner with such a loved, specialty retailer that we admire as a revolutionizing force in the beauty space," says Amy Errett, founder and CEO of Madison Reed. "More than 100 million women in the United States color their hair, and my mission for the brand was to create a healthier, easy-to-use, high-performing haircolor experience." Priya Venkatesh, Sephora vice president of merchandising, skincare and hair, states, "At Sephora we pride ourselves on offering the most diverse and innovative assortment of prestige beauty products on the market. We know our clients color their hair and are looking for convenient ways to touch up between salon appointments or at-home coloring sessions. We are now offering a great choice of innovative formulations to really complete her look." NYX PRO MAKEUP OPENS FLAGSHIP STORE NYX Professional Makeup debuted its first-ever flagship store in early October at the Westfield Santa Anita Mall in Arcadia, California. The brand is also opening up additional flagship stores nationwide—as well as globally—in select urban centers throughout 2016. The store features include an interactive NYX Beauty Bar, a digital community wall, and an innovative use of digital imagery and social-media content throughout the store. "We're very excited about this new chapter for the brand and are proud to be able to create a space where fans can come play, learn and share their love for NYX Professional Makeup," says Scott Friedman, NYX Cosmetics CEO. Alongside its brick-and-mortar sites, NYX will continue its strong partnerships with key retailers that currently distribute the brand. Its flagship stores will serve as an extension of its current retail distribution, combining digital technology with a hands-on, self-learning environment that will provide consumers with a completely new NYX experience. Nathalie Kristo, NYX Cosmetics senior vice president of global market- ing and business development, states, "Our stores will celebrate the new generation of beauty influencers, and their dedicated followers, by highlighting the creativity and artistry of these real-world makeup lovers. With our complete line of professional makeup and new digital services, our customers will be empowered to create and share their own makeup looks." Honoring its deep relationships with some of the most-popular Instagram and YouTube beauty influencers, NYX has teamed up with these beauty gurus as campaign models. Additionally, every month select NYX Professional Makeup stores will host meet-ups and in-store content takeovers with these influencers. Additional California locations scheduled to open up this fall are: Del Amo Fashion Center, Torrance; Victoria Gardens, Rancho Cucamonga; Westfield Valley Fair, Santa Clara; and Broadway Plaza, Walnut Creek. TOTAL STORE EXPO PRODUCT SHOWCASE WINNERS INCLUDE … The National Association of Chain Drug Stores' 2015 Total Store Expo in Denver this past August offered a Product Showcase area, providing increased visibility on the show floor for exhibiting suppliers to market their products to retailers. More than 175 products were evaluated by retailer attendees, and among the winners are: Baby Care: Out of Africa, Shea Baby Cosmetics & Fragrances: Beauty 21/LA Colors/LA Girl, LA COLORS Color Craze Gel-Like Nail Polish Household Products/Non-Edible Consumables: Poo Pourri, Poo-Pourri Personal Care/HBC: Dr. Hauschka Skin Care, Dr. Hauschka Natural Skin Care Line ■